Health and fitness product retailer GNC has signed a deal with Chlorophyll Water to begin selling the brand's eponymously named energy beverage on GNC.com and at over 240 physical stores throughout California, New York, and Pennsylvania.
For those who have yet to hear of the brand, Chlorophyll Water offers a unique health-boosting beverage that contains mountain spring water that has been infused with Chlorophyll -- a natural compound found in green plants that is believed to deliver an array of health benefits.
“Chlorophyll is a phytochemical that has been studied mostly for its antioxidant abilities. Research on cells indicates chlorophyllin may not only neutralize free radicals but may also buffer cell damage in the process," stated GNC in a recent statement, in which the company detailed its support of the innovative new beverage.
Image Credit: Chlorophyll Water
What Makes This Trend Stand Out
- Chlorophyll-infused Beverages
- The increasing popularity of Chlorophyll-infused beverages presents an opportunity for businesses to develop new products that offer the same health benefits as Chlorophyll Water.
- Plant-based Health Supplements
- The trend towards using Chlorophyll as a health supplement could lead to increased demand for other plant-based supplements.
- Functional Beverages
- As consumers seek out functional beverages that offer health benefits beyond hydration, there is an opportunity for companies to create new beverages that tap into this trend.
Sectors Adopting This
- Health and Wellness
- Chlorophyll-Infused Energy Drinks are likely to appeal to health and wellness enthusiasts looking for natural ways to boost their energy levels.
- Beverage Industry
- The growing popularity of functional beverages presents an opportunity for companies to develop new products and tap into a growing market segment.
- Retail Industry
- As Chlorophyll Water expands its distribution channels, it presents an opportunity for retailers to offer customers access to a unique and innovative product.
