Takeover Industries has announced that it has entered a partnership with Phoenix-based supermarket chain Sprouts Farmers Markets to begin selling its award-winning 'NXT LVL Hydrogen Infused Spring Water' and energy shots. According to the company, the signature beverage will be sold at several Sprouts Farmers Markets locations including stores in Santa Clara, Los Angeles, San Jose, Cupertino, Burbank, and San Diego.
For those unfamiliar, the new functional beverage brand has been making waves since its release in 2020. This is due, in large part, to the brand's high-profile endorsements, which include superstar rapper T-Pain, boxing legend Manny Pacquiao, and MMA fighter Anthony Pettis.
“NXT LVL has been on fire securing retail partnerships nationwide with Mike Costello at the helm as Chief Sales Officer heading our national sales and broker partnerships,” said NXT LVL Chief Operating Officer Mike Tzanetatos
Image Credit: NXT LVL
What's Driving This Trend
- Functional Beverages
- There is a growing trend towards functional beverages, like NXT LVL Hydrogen Infused Spring Water, that combine hydration with added benefits.
- Celebrity Endorsement Marketing
- More and more brands are leveraging celebrity endorsements, like NXT LVL Hydrogen Infused Spring Water's endorsements from T-Pain, Manny Pacquiao, and Anthony Pettis, to gain credibility and reach new audiences.
- Hydrogen-infused Products
- Hydrogen-infused products like NXT LVL Hydrogen Infused Spring Water and energy shots are a growing trend in the health and wellness industry, offering potential opportunities for disruptive innovation.
Who This Affects Most
- Supermarkets
- Supermarkets like Sprouts Farmers Markets are expanding their product offerings to include functional beverages like NXT LVL Hydrogen Infused Spring Water, responding to consumer demand for healthier options.
- Beverage
- The beverage industry is seeing a rise in functional drinks, creating opportunities for innovation and product differentiation as companies look to stand out in a crowded market.
- Health and Wellness
- Hydrogen-infused beverages, like NXT LVL Hydrogen Infused Spring Water, are becoming more popular in the health and wellness industry, offering potential opportunities for innovation and growth.
