Caliwater has launched a new 'Watermelon' flavor for its beverage lineup of hydrating and tasty cactus waters. The ‘Watermelon’ flavor is loaded with health benefits that can positively impact not only the body but your cocktails as well. The formula is composed of natural fruits and nectars and offers antiviral properties, blood sugar regulation, and a myriad of other health benefits. Caliwater can be consumed alone or mixed in with liquor for an exciting and refreshing drink, and the new ‘Watermelon’ flavor features all of the same ingredients and benefits as the original lineup of cactus waters.
“We wanted to build something that would be a positive influence in people’s lives and offer innovation, but also reflect a characteristic of fun and excitement, hence the fresh, clean and bright branding elements, as a big part of both of our lifestyles is finding that balance. The passion and the amount of love that has gone into Caliwater comes from the purest parts of our hearts.”
Image Credit: Caliwater
Why This Trend Is Growing
- Fruit-infused Beverages
- Opportunity to innovate on fruit-infused drinks that offer health benefits and can be easily mixed with liquor.
- Natural Health Products
- Opportunity to create more natural and organic alternatives to traditional health products.
- Functional Beverages
- Opportunity to create beverages with functional benefits for both health and cocktails.
Industries Being Reshaped
- Beverage Industry
- Opportunity to incorporate natural ingredients and create functional beverages in the industry.
- Health and Wellness Industry
- Opportunity to create natural and organic alternatives to traditional health products within the industry.
- Hospitality Industry
- Opportunity to offer unique and health-focused beverage options to customers within the industry.
