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This Flavorful New Fanta Drink is Formulated to Protect Against Heatstroke

 - Jun 4, 2016
References: cocacola.co.jp & en.rocketnews24
Consuming water, sugar and salt are essential to treating heatstroke in the summer, which is why Fanta has come up with a new salted watermelon soda.

Beyond simply having a novel flavor, the 'Watermelon + Salt' Fanta drink is being released ahead of July and August in Japan, which are known as peak heatstroke season in Japan. This beverage's formula is set to replenish moisture that's lost from the body and supply salts that the body eliminates through sweat. Rather than focusing solely on flavor, the advertisements for this new Fanta drink make a point to emphasize it as a tool for heatstroke prevention and treatment.

In order to emphasize the ultra-refreshing properties of the watermelon-flavored beverage, the bottles are being sold in boxes that look like they could be found at the fruit market.