The Aqua Libra Watermelon & Strawberry sparkling water is being added to the brand's flavor lineup to provide consumers with a taste of summer this winter. The refreshment is crafted with the summery flavors of watermelon and strawberry in the mix with no sugar or artificial sweeteners in the mix to give it a refreshing profile that isn't cloyingly sweet. The drink is also free from preservatives, and comes in four-packs and 24 packs to support shoppers looking to keep it on hand at all times.
Carlsberg Britvic Retail Commercial Director, UK Ben Parker spoke on the Aqua Libra Watermelon & Strawberry sparkling water saying, "Aqua Libra is now valued at £7.4m in sales and growing at an impressive 66% year on year, making it the fastest-growing infused sparkling water brand in the UK[6]. We are always looking for ways to provide our retail partners with high-quality, in-demand products that help drive footfall and increase sales. We’re confident that the Watermelon & Strawberry flavour will resonate with health-conscious consumers, providing retailers the chance to appeal to even more shoppers.”
Key Themes Behind This Trend
- Seasonal Flavored Beverages
- Creating seasonal-themed drinks like summer-infused sparkling sodas offers brands a chance to keep consumer interest by introducing timely, limited-edition flavors.
- Health-conscious Indulgence
- The demand for refreshing beverages free from sugar, artificial sweeteners, and preservatives is increasing as consumers become more health-conscious.
- Sustainable Packaging Multipacks
- Offering beverages in multi-pack options caters to eco-friendly consumers looking to stock up while minimizing environmental impact.
Where This Applies
- Sparkling Water Industry
- The sparkling water market continues to expand with innovative natural infusions as consumers seek out healthier alternatives to sugary sodas.
- Health and Wellness Industry
- With a focus on natural ingredients and sugar-free options, the health and wellness sector benefits from partnerships with food and beverage brands.
- Retail Sector
- Retailers can capitalize on the popularity of fast-growing products like infused sparkling waters to drive foot traffic and sales within health-conscious demographics.
