As an increasing number of consumers are becoming interested in flavored sparkling water, Smirnoff is appealing to them with its all-new 'Spiked Sparkling Seltzers' collection.
This trio of malt beverage products are packaged in tall, slim cans and come in vibrant varieties like Orange Mango, Watermelon and Cranberry Lime, each boasting natural flavors, 90 calories, zero sugar and 4.5% ABV in each 12-ounce serving.
Many consumers are now choosing to forgo traditional alcoholic drinks in favor of lighter alternatives that are made with light alcohol and flavor infusions. As well as being ideal for their highly portable size, the can packaging system used by the Spiked Sparkling Seltzers provides the perfect amount for a single serving, which is ideal for many consumers who attempt to do their best not to over-indulge.
What's Driving This Trend
- Flavored Sparkling Water
- Disruptive Innovation Opportunity: Create new flavor combinations and low-calorie options to cater to the increasing number of consumers interested in flavored sparkling water.
- Light Alcoholic Beverages
- Disruptive Innovation Opportunity: Develop new products with light alcohol content and natural flavors to appeal to consumers looking for lighter alternatives to traditional alcoholic drinks.
- Portable Beverage Packaging
- Disruptive Innovation Opportunity: Design innovative packaging solutions, like slim cans, that provide the perfect serving size for single consumption and enhance portability for consumers on-the-go.
Who This Affects Most
- Beverage Industry
- Disruptive Innovation Opportunity: Innovate in the beverage industry by creating flavored sparkling water, light alcoholic beverages, and portable packaging options.
- Alcoholic Beverage Industry
- Disruptive Innovation Opportunity: Introduce new products that cater to the growing demand for flavorful, low-calorie alcoholic drinks.
- Packaging Industry
- Disruptive Innovation Opportunity: Create innovative packaging solutions, such as slim cans and other portable formats, to meet the needs of consumers seeking convenience and portion control.
