A new brand called What a Melon recently launched a line of watermelon-based waters at Whole Foods and Planet Organic locations in the UK. With recent news that pop superstar Beyoncé is a fan of the fruit-based beverage, the brand is likely to appeal to health-conscious consumers looking for a refreshing new way to hydrate.
What a Melon is a line of functional drinks made from"100% natural watermelon water." Positioned as a healthy alternative to coconut water, the watermelon-based beverage is rich in potassium and electrolytes. In addition, the drink contains the antioxidant lycopene and the amino acid citruline, both of which aid in muscle recovery. As a result, the drink is perfect for rehydrating after a workout or simply cooling off on a warm summer day.
Similar to maple and birch waters, What a Melon gives consumers a simple way to rehydrate and up their nutrient intake at the same time.