ROAR Organic, a beverage company specializing in functional, hydration-boosting drinks, has officially launched its 'Complete Hydration' beverage line nationwide. The new line, which includes four flavors -- Georgia Peach, Mango Clementine, Blueberry Acai, and Cucumber Watermelon -- will now be available to purchase at Whole Foods Market locations throughout the United States.
ROAR"s Complete Hydration drinks feature a unique blend of replenishing electrolytes, antioxidants, and vitamins, while only featuring three grams of sugar and 20 calories per serving. As a result, these multifunctional beverages have been formulated to enhance athletic performance and support recovery, while ditching the unhealthy ingredients common to other similar sports drinks.
“We’re thrilled to expand the availability of our refreshing and delicious vitamin-enhanced products to Whole Foods Market shoppers across the country, especially beyond the markets we currently reside in," said Wendy Derbak, Director of Marketing at ROAR Organic.
Image Credit: ROAR Organic
Why This Trend Is Growing
- Hydration-boosting Drinks
- Opportunity to create other functional drinks with electrolytes, antioxidants, and vitamins while reducing sugar and calories.
- Multifunctional Beverages
- Opportunity to create other multi-benefit beverages for specific target markets, such as athletes or health-conscious consumers.
- Functional Performance Enhancement
- Opportunity to expand beyond sports drinks into other performance-enhancing products, such as supplements or powders.
Industries Being Reshaped
- Beverage Industry
- Innovation opportunities for product development, marketing, and distribution of functional drinks with unique blends of beneficial ingredients.
- Fitness Industry
- Opportunity for performance-enhancing products in other fitness-related categories, such as protein bars or energy snacks.
- Retail Industry
- Opportunity for retailers to carry more functional, health-conscious products, such as ROAR's Complete Hydration drinks, to appeal to consumers seeking healthier options.
