This Tomato and Watermelon Margarita Breaks From Conventional Citrus
Alyson Wyers — July 1, 2016 — Lifestyle
References: kitchenkonfidence
This unusual tomato and watermelon margarita makes a red and refreshing summertime cocktail. Created by Brandon Matzek from the food blog Kitchen Konfidence, the Watermelon Tomato Margarita recipe is a new take on a classic mixed drink.
Traditionally, a margarita beverage consists of tequila, triple sec and lemon or lime with a salt rim. This watermelon margarita version consists of a melon and tomato juice, tequila, lime juice, simple syrup and kosher salt with a sprig of basil for garnish. The tomato and watermelon combine in a way that is fresh, juice, sweet and tart. This is a far cry from the typical tomato libation, Bloody Marys or caesars.
This summery refreshment is ideal for celebrating Canada Day or the 4th of July.
Traditionally, a margarita beverage consists of tequila, triple sec and lemon or lime with a salt rim. This watermelon margarita version consists of a melon and tomato juice, tequila, lime juice, simple syrup and kosher salt with a sprig of basil for garnish. The tomato and watermelon combine in a way that is fresh, juice, sweet and tart. This is a far cry from the typical tomato libation, Bloody Marys or caesars.
This summery refreshment is ideal for celebrating Canada Day or the 4th of July.
Trend Themes
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Alternative Margarita Flavors — Opportunity for companies to explore and innovate more alternative flavors and ingredients for the traditional margarita.
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Fruit and Vegetable Fusion Drinks — An opportunity for companies to create unique and flavorful mixed drinks by combining fruits and vegetables in unconventional ways.
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Gourmet Cocktail Blogging — An opportunity for bloggers to create recipes for unique cocktails, such as this tomato and watermelon margarita, that are perfect for special occasions and events.
Industry Implications
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Food and Beverage — Restaurants and bars can incorporate unique flavors and ingredients, like tomato and watermelon, into their cocktail menus to provide unique experiences for their customers.
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Alcohol — Alcohol companies can experiment with different fruits and vegetables to create unique and refreshing mixed drinks, offering consumers new experiences with traditional drinks.
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Blogging and Social Media — The popularity of gourmet cocktail blogging and social media means there is a growing audience for unique and flavorful drink recipes that can be shared widely and enjoyed by many.
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