To celebrate National Tequila Day in the most flavorful way, DELIMEX teamed up with JAJA Tequila to create the DELIMEX x JAJA Taquito-rita, a first-of-its-kind taquito margarita. This savory cocktail puts a twist on the classic margarita and taps into the popularity of over-the-top cocktails stacked with small bites.
Starting on National Tequila Day and for a few days after, the DELIMEX x JAJA Taquito-rita can be found at the Refinery Rooftop in New York City. Alternatively, a make-at-home experience can be ordered from GoPuff for those who prefer to enjoy their drinks without having to venture too far.
This unconventional concoction taps into the rising popularity of food-inspired cocktails and it's made from flavorful ingredients like muddled jalapeño peppers, agave syrup and lime juice, shaken and then served on the rocks.
Key Themes Behind This Trend
- Food-inspired Cocktails
- Creating cocktails that incorporate flavors and ingredients typically found in food provides an opportunity for unique and unexpected flavor combinations.
- Over-the-top Cocktails
- Designing cocktails with extravagant presentations and stacking them with small bites can capture attention and create a memorable drinking experience.
- Make-at-home Cocktails
- Providing convenient and accessible options for consumers to recreate unique cocktails at home taps into the growing trend of at-home experiences and encourages experimentation.
Where This Applies
- Restaurant and Bar
- Restaurants and bars can tap into the trend of food-inspired cocktails and offer innovative drink options to attract customers and enhance their dining experience.
- Alcohol and Beverage
- Companies in the alcohol and beverage industry can explore the opportunity of creating over-the-top cocktail offerings to stand out in a competitive market and cater to consumers seeking unique drinking experiences.
- Delivery and On-demand Services
- Delivery platforms and on-demand services can partner with beverage brands to offer make-at-home cocktail kits, providing an alternative way for consumers to enjoy unique drinks without leaving their homes.
