Coca-Cola Co. recently expanded its Powerade line with the addition of two new fruit flavors. Although Powerade is designed for athletes of all ages, it is particularly popular among young consumers who appreciate the fun flavors and sweet taste. Now the drink comes in two delicious new flavors to give consumers even more options to choose from.
In addition to its existing line of fruit flavors, Powerade is now available in Twisted Blackberry and Watermelon Strawberry Wave. Both come in clear, 32-ounce bottles that reveal the colorful sports drink inside. Both the branding and the names of the the new drinks are consistent with previous Powerade flavors such as Mountain Berry Blast and Tropical Mango.
The new sports drink flavors are likely to appeal to young, athletic consumers looking for a tasty way to rehydrate.