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Top 100 Branding Trends of 2015

From Homespun Soup Packaging to Package-Inspired Merchandising

— January 31, 2016 — Marketing
The top 2015 branding trends showcase a variety of progressions that speak to shifting consumer values and how that relates to purchasing decisions. From artisan-inspired branding that conflates a product with a sense of homespun charm to unexpected experiential delights in the form of pop-up events, there are plenty of examples from 2015 that point to future trends for the year ahead.

One such example is Coca-Cola's gamified recycling program set up during this year's Rugby World Cup. Located in the fan zones of the World Cup stadium, the machine dispenses drinks via a smile-activated vending system and then guests are invited to compete to see how many bottles they can recycle in 60-seconds.

For more on the top branding trends, check our 2016 Trend Report.
6.6
Score
Popularity
Activity
Freshness
100
Contemporary Classic Menus
Contemporary Classic Menus
Loveland Aleworks' Branding is Inspired by the Town's Railroad History
<
99
Velour Hip Hop Fashion
Velour Hip Hop Fashion
The Latest OVO Lookbook Highlights Comfy and Pastel-Hued Styles
<
98
Immaculate Beverage Marketing
Immaculate Beverage Marketing
Innocent Juices Were Rebranded with Decluttered and Haloed Fruits
<
97
Hygienic Shoe Marketing
Hygienic Shoe Marketing
Christian Louboutin‘s Latest Lookbook is Titled Water in Love
<
96
Branded Picture Booths
Branded Picture Booths
PartyPix Offers Marketing Opportunities in the Form of a Party Photo Booth
<
95
Brand-Unifying Campaigns
Brand-Unifying Campaigns
Coca-Cola is Testing a New Can Design in Spain
<
94
Designer Grocery Concepts
Designer Grocery Concepts
Artist Peddy Mergui Reimagines Fashion Brands as Food Brands
<
93
Branded Food Photography
Branded Food Photography
Carmel Wineries Arranged Extremely Instragrammable Dining Events
<
92
Contoured Soda Bottles
Contoured Soda Bottles
These Designers Re-imaged the Shape of Coca-Cola's Iconic Soda Bottle
<
91
Quirky Beer Hotels
Quirky Beer Hotels
The Dogfish Inn is a Charming Beer Tourist Attraction in Delaware
<
90
Opulent Business Card Branding
Opulent Business Card Branding
Eskimo's Black and Gold Branding Concept is Elegantly Ornate
<
89
Whimsical Anime Apparel
Whimsical Anime Apparel
Xiaba's Vibrant Knitwear is Adorned With Pop Culture Imagery
<
88
Seductive Boomer Marketing
Seductive Boomer Marketing
This Barneys Ad Suggests that Attractiveness Improves With Age
<
87
Elegant Bottle Branding
Elegant Bottle Branding
Leeds Juicery Relies on a Simple and Clean Design for a Healthy Spin
<
86
Homespun Soup Packaging
Homespun Soup Packaging
These Soup Packaging Designs Inspire Visions of Homecooking
<
85
Educational Board Games
Educational Board Games
The Hubo Cubo Offers Learning Opportunities in a Sustainable Package
<
84
Crafty Retail Partnerships
Crafty Retail Partnerships
Four Canadian Etsy Sellers Will Be Getting Exposure in Nordstrom
<
83
Pie Chart Packaging
Pie Chart Packaging
Bags of This Nutritious Soup Break Down Their Food Group Contents into Slices
<
82
Minimalist Fast Food Packaging
Minimalist Fast Food Packaging
McDonald's Introduces a Simpler Take Out Bag Design
<
81
Quirky Summer Lookbooks
Quirky Summer Lookbooks
The Dollz Kill 'Not From Concentrate' Catalog Boasts Youthful Pieces
<
80
Complete Cereal Packaging
Complete Cereal Packaging
This Packaging Concept Combines Milk and Cereal in a Clever Way
<
79
Minimalist Pastry Packaging
Minimalist Pastry Packaging
This Mr Holmes Bakehouse Package Design is Perfectly San Francisco
<
78
Feminine Confectionary Branding
Feminine Confectionary Branding
This Cute Macaron Packaging Boasts A Simplistic Design
<
77
Buttoned-Up Shipping Boxes
Buttoned-Up Shipping Boxes
This Box Packaging Design for WonderPix Uses Fewer Fasteners
<
76
Handyman Beer Branding
Handyman Beer Branding
Hodor Craft Beer Packaging was Designed to Be Solid Yet Basic in Structure
<
75
Embroidered Logo Parodies
Embroidered Logo Parodies
These Embroidered Patches Turn Fashion Brand Logos Into Nature Scenes
<
74
Wine Bottle Resumes
Wine Bottle Resumes
This Creative Resume Design Doubles as a Vino Label
<
73
Time Traveler Bakery Branding
Time Traveler Bakery Branding
This Bakery Visual Identity Communicates an Interest in Quality
<
72
Dual-Role Labels
Dual-Role Labels
The Sticker on this Olive Oil Bottle Peels Off to Become a Clever Oil Spout
<
71
Branded Shipping Boxes
Branded Shipping Boxes
Pakible Offers E-Commerce Solutions for Custom Packaging
<
70
Sci-Fi Sportswear Catalogs
Sci-Fi Sportswear Catalogs
Benji Peng's Athletic Menswear Range Blends Retro and Modern Elements
<
69
Optical Illusion Packaging
Optical Illusion Packaging
Chloe Galea Designs a Strong Identity for Makeup Brand Uzuri
<
68
Authentic Female Fitness Ads
Authentic Female Fitness Ads
Sport England's This Girl Can Campaign Embraces All Body Types
<
67
Password-Protected Bars
Password-Protected Bars
Bourbon & Branch is an Unmarked San Francisco Bar Serving Craft Cocktails
<
66
Hand-Written Wrappers
Hand-Written Wrappers
Hornea Bakery Packaging Would Come Personalized with Ingredients and Recipes
<
65
Minimalist Japanese Branding
Minimalist Japanese Branding
MIKÔTO's Restaurant Branding Merges Cultural and Contemporary Details
<
64
Cult Coffee Branding
Cult Coffee Branding
This Coffee Bar Branding Channels Occult Imagery
<
63
Patron Loyalty Packaging
Patron Loyalty Packaging
These Sushi Restaurant Rewards Boxes Thank Regulars for Their Business
<
62
Rustic Raw Dessert Bars
Rustic Raw Dessert Bars
This Quaint Cafe by StudioY Serves Up Raw, Vegan and Paleo Desserts
<
61
Sustainable Tech Packaging
Sustainable Tech Packaging
Be Green Packaging Offers Eco-Friendly Solutions for Consumer Goods
<
60
Heritage-Inspired Food Packaging
Heritage-Inspired Food Packaging
This Wine and Game Meat Products Branding Takes Cues from Biology
<
59
Branded Light Installations
Branded Light Installations
The Adidas Supercolor Light Show Took Place Off Hackney Reservoir
<
58
Hipster Logo Generators
Hipster Logo Generators
This Creative Web Tool Creates Custom Branding for Businesses
<
57
Illustrious Bookstore Displays
Illustrious Bookstore Displays
This Clever Bookstore Merchandising is Delightfully Detailed
<
56
Book-Shaped Business Cards
Book-Shaped Business Cards
These Business Cards Cleverly Reflect the Company's Product
<
55
Pop Art Packaging
Pop Art Packaging
WOW! Chips for Girls Strike the Senses with a Bold Comic-Inspired Aesthetic
<
54
Practical Eco Packaging
Practical Eco Packaging
This Washing Powder Pouch Demonstrates Great Material Resourcefulness
<
53
Green Light Globe Boxes
Green Light Globe Boxes
Eco Light Bulb Packaging Uses Materials Resourcefully and Eschews Glue
<
52
Returnable Shipping Boxes
Returnable Shipping Boxes
The 'There and Back Pack' is a Handy Return Shipping Box
<
51
Mobile Bread Boutiques
Mobile Bread Boutiques
Pump Street Bakery's Food Truck Offers Meals On the Go
<
50
Water-Flavoring Bottles
Water-Flavoring Bottles
The Core Flavored Water Bottle Concept Infuses Drinks with Fruity Flavors
<
49
Secret Garden Branding
Secret Garden Branding
This Organic Cafe Branding Channels Images of an Idyllic Forest
<
48
Healthy Minimalist Food Packaging
Healthy Minimalist Food Packaging
Aleia's Gluten Free Products Focus on Key Ingredients
<
47
Educational Packaging Toys
Educational Packaging Toys
IDEO.org Creates Eco-Friendly Packaging that Doubles as Playthings
<
46
Detoxifying Juice Branding
Detoxifying Juice Branding
Verve Juices Has a New Look for Its Line of Healthy Cleansing Drinks
<
45
Bright Cosmetic Packaging
Bright Cosmetic Packaging
Project Charisma by Ken Lo Highlights Creative Paper Branding
<
44
Siamese Beverage Sleeves
Siamese Beverage Sleeves
This Double Beer Carrier is Resourceful in Both Material and Function
<
43
Chemical-Free Skincare Branding
Chemical-Free Skincare Branding
Naravan is an All-Natural Cosmetics Range with a Simple Look
<
42
Monochromatic Eatery Interiors
Monochromatic Eatery Interiors
The Eat Rice & Noodle Restaurant Uses One Color for Decoration
<
41
Gamified Recycling Programs
Gamified Recycling Programs
This Initiative Aims to Encourage Recycling During the Rugby World Cup
<
40
Animated Produce Packaging
Animated Produce Packaging
This Raspberry Packaging Might Eat Your Fruit Before You Get a Chance
<
39
Uplifting Superfood Packaging
Uplifting Superfood Packaging
Rise's Health Food Branding Incites Challenge and Change
<
38
Race-Ready Runners Pop-Ups
Race-Ready Runners Pop-Ups
The Nike Womens London Pop-Up is Revealed Ahead of the 10-KM Race
<
37
Playful Snack Blocks
Playful Snack Blocks
Varvara Komarova's Snack Packaging Concept Doubles as a Toy for Kids
<
36
Experimental Beer Branding
Experimental Beer Branding
Assorted Beer Packaging Asserts That Identity Design Inevitably Evolves
<
35
Pizza-Inspired Packaging
Pizza-Inspired Packaging
This Clothing Packaging Design Takes The Shape of a Pizza Box
<
34
Emotive Food Packaging
Emotive Food Packaging
This Rustic Packaging Range Uses Emotional, Story-Based Marketing
<
33
Package-Inspired Merchandising
Package-Inspired Merchandising
This Laughing Cow Cheese Retail Display Replicates its Packaging
<
32
Graphical Food Branding
Graphical Food Branding
This Contemporary Processed Meat Packaging Design Targets Millennials
<
31
Contemporary Boutique Gyms
Contemporary Boutique Gyms
1Rebel in London is a Former Office Turned Theatrical Luxury Gym
<
30
Eco-Friendly Superfood Packaging
Eco-Friendly Superfood Packaging
Inspiral's New Branding is Streamlined and Sustainable
<
29
Easy-Open Chip Bags
Easy-Open Chip Bags
Junpyo Kim's Design Makes It Easy to Open a Bag of Chips
<
28
Bent Corner Boxes
Bent Corner Boxes
This Retail Shipping Box Design Has Corners That Are Easy to Open
<
27
Experiential Retail Booths
Experiential Retail Booths
This Dairy Retail Booth Design is an Escape Within the Grocery Aisle
<
26
Artisanal T-Shirt Branding
Artisanal T-Shirt Branding
This Honest To Goodness Clothing Packaging is Rustic and Eco-Friendly
<
25
Tapered Cosmetic Packaging
Tapered Cosmetic Packaging
This Cosmetic Packaging Design Features Reusable Boxes and Pouches
<
24
Accordion Eco Packaging
Accordion Eco Packaging
This Cardboard Box Design Can Ship Contents of Various Volumes
<
23
Wrap Packaging Concepts
Wrap Packaging Concepts
This Convenient To-Go Packaging for Wrap Sandwiches is a Gamechanger
<
22
Appliance-Inspired Merchandising
Appliance-Inspired Merchandising
This Yogurt Shelf Display is Made to Resemble a Microwave
<
21
Customizable Chalkboard Menus
Customizable Chalkboard Menus
Check Cafe's Menu Board Design is Inspired by Scholastic Decor
<
20
Clinical Beauty Branding
Clinical Beauty Branding
This Cosmetics Concept for an Organic Beauty Brand is Ultramodern
<
19
Eco Garden Kits
Eco Garden Kits
The Vive Planting Set Prepares Kids for Easily Growing Greenery in Their Backyards
<
18
Convenient Sushi Carts
Convenient Sushi Carts
COY's Brand Identity Targets On-the-Go Food Fans
<
17
Branded Festival Pop-Up Motels
Branded Festival Pop-Up Motels
Fosters and Airbnb Created a Pop-up Motel at Finland's Provinssi
<
16
Children's Grocery Stores
Children's Grocery Stores
This Kid's Supermarket in Moscow is Designed for Children
<
15
Eco Popsicle Packaging
Eco Popsicle Packaging
Vegetable and Fruit Treats are Wrapped in Green, Recyclable Sleeves
<
14
Branded Confectionery Kiosks
Branded Confectionery Kiosks
This Delicious Nutella Pop-Up in Brazil is the First of Its Kind
<
13
Modern Seafood Restaurants
Modern Seafood Restaurants
This Fish and Chip Shop Boasts a Pristine Visual Branding Identity
<
12
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
<
11
Burger Delivery Boxes
Burger Delivery Boxes
Sierra Nevada Takeout Packaging Arranges Your Combo Meal Compactly
<
10
Sustainable Clothing Wraps
Sustainable Clothing Wraps
Essi's T-Shirt Packaging Concept is Eco-Friendly and Collapsible
<
9
Tubular T-Shirt Packaging
Tubular T-Shirt Packaging
Don & Brook's T-Shirt Tubes Communicate with Modern Hieroglyphs
<
8
Sophisticated Raw Juice Branding
Sophisticated Raw Juice Branding
Belmonte Raw is a New Juice Brand That Boasts Luxurious Packaging
<
7
Portable Yogurt Packaging
Portable Yogurt Packaging
Ugo Offers an Easy-to-Eat Yogurt to Go Container and Spoon
<
6
Glamorous Beauty Pop-Ups
Glamorous Beauty Pop-Ups
Benefit Recently Held a 1950s-Inspired Pop-Up Beauty and Cocktail Bar
<
5
Elegant Patisserie Branding
Elegant Patisserie Branding
Odette's Pastry Shop Packaging Exudes Minimalism and Sophistication
<
4
Urban Water Slide Events
Urban Water Slide Events
Lipton Ice Tea Recently Created a 100-Meter-Long 'Rise & Slide'
<
3
Recognizable Minimalist Logos
Recognizable Minimalist Logos
These Brand Logos Remain Identifiable Even While Stripped in Design
<
2
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<
1
Smoothie Bar Concepts
Smoothie Bar Concepts
This Juice Bar Reduces Fruit Waste in This Stockholm Supermarket
<