This bookstore merchandising is a playful display that book lovers will be hard pressed to resist. Filled with colorful lounge areas and installations characterized by its sculptural use of old paperbacks, the first physical store for Yan Ji You in Beijing is a merchandising success.
By creating an energetic, vibrant environment for consumers to enjoy themselves, the Yan Ji You brand is investing in the communication of the brand as a lifestyle choice, rather than just a spot to pick up the next book on your reading list.
Designed by GLADC studio, this example of bookstore merchandising is defined by its wall of books that have been hung by their covers to let the pages fall freely. A digital projection of the brand's mandate is displayed on top of the intricate wall of paperbacks, creating an artistic element that leads to the space's lounge-like vibe.