A series of futuristic retail kinetic displays were designed by Chinese studio FOG Architecture for the skincare brand Super Seed's retail store. The shop is located in Hangzhou, China.
The interior of Super Seed's latest location is compromised of "168 kinetic semitransparent acrylic boxes." These pieces are mounted on walls, hanging from the ceilings, or positioned on the floor of the shop. The idea behind this was to create a variety of ways in which Super Seed can display its products. The boxes are movable (by an electric motor) and modular.
According to FOG Architecture, the retail kinetic display revolutionizes how consumers experience retail. The firm stated that "this novel installation redefines the formal expression of the functionality of shelves, producing a unique spatial experience."
Image Credit: SFAP
Why This Trend Is Growing
- Kinetic Retail Displays
- Bringing new technologies and automation in retail displays for enhancing customer experience.
- Modular Retail Fixtures
- Creating modular retail fixtures and displays that promotes customization and flexibility in product display.
- Interactive Retail Design
- Developing interactive retail design that engages customers and helps in creating brand storytelling.
Industries Being Reshaped
- Retail Industry
- The retail industry can use this technology to give customers an innovative and engaging experience and increase sales.
- Interior Design Industry
- The interior design industry can use this technology to create unique and customizable retail spaces that can offer creative and immersive brand experiences to customers.
- Skincare Industry
- The skincare industry can use kinetic retail displays to communicate their brand values and increase product visibility in a competitive retail environment.
