These low-cost merchandising innovations range from zero-waste grocery store concepts to papercraft window displays that are inspiring while saving on material costs. While luxury brand Hermes in synonymous with lavish leather goods and apparel, its window displays are often crafted from a colorful paper medium and feature work by famous artists. The 'Twenty Thousand Leagues Under the Seas' window display at Hermes Buenos Aires is a notable example that embodies an air of luxury without breaking the retailer's marketing budget.
Other standouts include digitally rendered store displays like START Menswear's computer-generated shop window image by artist Julian Mayor. While a real sculpture of Mayor's computer image would have been a costly feet, a simple projection made this digitized display cost-effective and visually striking.
Additional favorites include architectural whiskey displays like a POS shelving system that promoted a recent Jim Bean Honey liquor range. Using cardboard as both promotional signage and shelving, the unit provided an all-encompassing merchandising solution that was also sustainable.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
