Parra is a Moscow-based furniture store brand that recently debuted a new merchandising scheme at an interior design show. Intended to introduce the Lithuanian brand to a new audience, the playful displays combine engaging graphics and colorful blurbs of information to offer a truly unique furniture shopping experience.
In addition to informative posters using whimsical graphics and fonts, the merchandising display features full examples of the products in a showroom style that feels more inviting in an IKEA kind of way. The visual merchandising and architecture for the Russian furniture brand was designed by Alan Khadikov.
The engaging visual merchandising scheme for the Parra furniture store brand illustrates the desire on the part of consumers for a shopping experience that combines hands-on product interaction with comprehensive product education.