This line of gorgeous cardboard displays for the Pacifico Light beer brand was designed by reputed online and graphic designer Ricardo Garcia.
The display options here all center around the theme of beach and traveling, which is only appropriate given the fact that Pacifico Light is a light beer that lends itself to outdoor beach revelry in places like Mexico, the country that the brand calls home. One of the displays is shaped like a tall lifeguard's chair, with the space underneath the base of the "chair" fitted with three racks used to store beer bottles of different sizes.
Another display is designed to look like a beach shed complete with thatched -- albeit cardboard -- roof, while another still looks like the rear loading area of an SUV.
These displays are a great example of using thoughtful design to evoke specific experiences and places with which the brand seeks to associate itself.
Beach-Evoking Beer Displays
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