This line of gorgeous cardboard displays for the Pacifico Light beer brand was designed by reputed online and graphic designer Ricardo Garcia.
The display options here all center around the theme of beach and traveling, which is only appropriate given the fact that Pacifico Light is a light beer that lends itself to outdoor beach revelry in places like Mexico, the country that the brand calls home. One of the displays is shaped like a tall lifeguard's chair, with the space underneath the base of the "chair" fitted with three racks used to store beer bottles of different sizes.
Another display is designed to look like a beach shed complete with thatched -- albeit cardboard -- roof, while another still looks like the rear loading area of an SUV.
These displays are a great example of using thoughtful design to evoke specific experiences and places with which the brand seeks to associate itself.
What's Driving This Trend
- Beach-themed Displays
- Opportunity to create unique displays that convey a brand's association with the beach and evoke a sense of adventure and relaxation.
- Cardboard Packaging Design
- Innovative graphic design on cardboard packaging can create visually striking displays that are both sustainable and cost-effective.
- Branding Through Experiences
- By using design to create specific experiences and associations, brands can create a strong emotional connection with consumers.
Who This Affects Most
- Alcohol Beverage
- Opportunity for alcoholic beverage brands to create unique displays and packaging that convey a sense of adventure and fun, and differentiate themselves in a crowded marketplace.
- Retail
- Retailers can use innovative displays to create immersive experiences for customers, and differentiate themselves from competitors while also conveying brand messaging.
- Graphic Design
- Opportunity for graphic design agencies to create unique and visually appealing displays and packaging using sustainable materials like cardboard, while also conveying brand messaging.
