In order to create a liquor display worthy of highlighting the products from luxury champagne brand Veuve Clicquot, Total Wine & More created a dynamic in-store attraction.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.
Key Themes Behind This Trend
- Dynamic Retail Displays
- Creating attention-grabbing displays in retail stores to attract consumers and showcase products.
- Mimicking Beverage Aesthetics
- Using materials and ornamentation to replicate the visual appeal of beverages in display designs.
- Event and Exhibition Displays
- Adapting splashy and eye-catching display techniques for event and exhibition settings.
Where This Applies
- Retail
- Exploring innovative display designs to enhance product visibility and attract customers in retail environments.
- Beverage
- Incorporating beverage aesthetics into packaging and marketing materials to create visually appealing and engaging product displays.
- Event Planning
- Utilizing dynamic and attention-grabbing display techniques to create memorable and visually striking event and exhibition displays.
