Total Wine's Liquor Store Display Boldly Showcases Veuve Bottles
Laura McQuarrie — September 4, 2015 — Business
In order to create a liquor display worthy of highlighting the products from luxury champagne brand Veuve Clicquot, Total Wine & More created a dynamic in-store attraction.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.
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