In order to create a liquor display worthy of highlighting the products from luxury champagne brand Veuve Clicquot, Total Wine & More created a dynamic in-store attraction.
The champagne display features boxes in the brand's iconic orange color, plus an over-the-top section that mimics the effect of the bubbly beverage being poured into tall glasses. The light color of the beverage and its effervescent nature are mimicked with a white material and tinsel-like ornamentation.
Standing well above eye level, this dynamic alcohol display is sure to catch the attention of consumers way at the opposite end of the Total Wine & More retail store. Beyond this setting, it's easy to imagine that this splashy effect could easily be recreated for other purposes and event displays.