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30 Alcohol Activations

From Multi-Sensory Champage Events to Botanical Gin Workshops

— March 18, 2016 — Marketing
From immersive gin garden experiences that illuminate a product's best uses to interactive festival pop-ups, alcohol activations serve as key brand touchpoints in a time when consumers seek face-to-face interaction. Ranging from single-day events to pop-ups that run for several months, the wide range of temporary retail spaces and activations from alcohol brands prove that experiential marketing continues to resonate particularly well in the realm of spirits and liquor.

The Pimm's Pop-Up Teapot Bar is a creative alcohol activation hosted by the Diageo-owned brand at Wimbledon 2015. The playful pop-up bar offered tournament attendees an opportunity to try Pimm's-based cocktails and enjoy the treats one would expect at a traditional English tea party.

The Fleurs des Rêves for Perrier-Jouët was a four-day multi-sensory experience hosted at the London Edition hotel in Soho. The interactive experience was designed by multi-sensory event agency Bompas & Parr and featured color-changing flowers and an introduction to floriography in addition to champagne tastings.
6.8
Score
Popularity
Activity
Freshness
30
Whiskey-Centric Irish Meals
Whiskey-Centric Irish Meals
This Irish Dinner and Whiskey Tasting Celebrates St. Patrick's Day
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29
Tropical Booze-Branded Eateries
Tropical Booze-Branded Eateries
The 'Bacardi Paladar' is a Pop-Up Cuban Eatery & Rum Bar
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28
Champagne Bar Pop-Ups
Champagne Bar Pop-Ups
Selfridges is Celebrating Champagne Week with a Pop-Up Champagne Tasting
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27
Festival Gin Pop-Ups
Festival Gin Pop-Ups
KRADS' Spirit of Njord Pop-Up Bar Was Created for NorthSide's Music Event
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26
Black Christmas Shops
Black Christmas Shops
Kraken Rum's Christmas Pop-Up Shop Celebrates with All-Black Offerings
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25
Multi-Sensory Cognac Shops
Multi-Sensory Cognac Shops
Martell's Airport Spirits Store Promises an 'Art de Vivre' Experience
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24
Fruit Currency Bars
Fruit Currency Bars
The 'Orange Amnesty' Pop-Up Bar by Aperol Spritz Accepts Oranges as Payment
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23
Sparkling Tequila Displays
Sparkling Tequila Displays
'Perfect Constellation' is a Patron Installation in a Selfridges Window
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22
Social Media Rum Tastings
Social Media Rum Tastings
Appleton Estate Rum Recently Held a Live Twitter Tasting Experience
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21
Pop-Up Bloody Mary Bars
Pop-Up Bloody Mary Bars
Vodka Brand Ketel One is Hosting a Summertime Pop-Up Bar in London
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20
Barrel-Honoring Whiskey Pop-Ups
Barrel-Honoring Whiskey Pop-Ups
The Latest Glenmorangie Pop-Up Bar Has Opened in London's Soho
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19
Multi-Sensory Gin Tastings
Multi-Sensory Gin Tastings
Bombay Sapphire's 'Gin Journey' Awakens All of a Fan's Senses
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18
Botanical Gin Workshops
Botanical Gin Workshops
This Bombay Sapphire Gin Workshop Features Custom Cocktails
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17
Vodka Concept Stores
Vodka Concept Stores
This Grey Goose Boutique is a Luxury Liquor Pop-Up
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16
Fashionable Martini Pop-Ups
Fashionable Martini Pop-Ups
The Harvey Nichols and Grey Goose Pop-Up Offers Personalized Cocktails
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15
Gin Garden Experiences
Gin Garden Experiences
The MCA's Archie Rose Pop-Up Serves Up Handcrafted Cocktails
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14
Winter-Themed Whiskey Pop-Ups
Winter-Themed Whiskey Pop-Ups
The Hedonist Project and Diageo Launch a Festive Holiday Bar
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13
Surf Bar Pop-Ups
Surf Bar Pop-Ups
The Aperol Beach Club Serves Up Drinks and Gourmet Eats at Bondi Beach
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12
Opulent Champagne Eatery Pop-Ups
Opulent Champagne Eatery Pop-Ups
Krug Champagne Created an Upscale Fish & Chips Pop-Up for London
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11
Airport Croquet Experiences
Airport Croquet Experiences
The Pimm's #CrazyCroquet Course is Located in Heathrow's Terminal 2
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10
Interactive Whiskey Architecture
Interactive Whiskey Architecture
This Jim Beam Honey Display is an Immersive Pop-Up Display
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9
Golf-Inspired Liqueur Pop-Ups
Golf-Inspired Liqueur Pop-Ups
This Mini Golf Southern Comfort Activation Was at Bestival 2015
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8
Vibrant Pop-Up Vodka Bars
Vibrant Pop-Up Vodka Bars
The Ciroc 'London Riviera' Pop-Up Will Be Open for Five Months
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7
Vault-Inspired Whiskey Pop-Ups
Vault-Inspired Whiskey Pop-Ups
This Pop-Up Glenmorangie Bar Delighted Fans in London
<
6
Botanical Oasis Gin Experiences
Botanical Oasis Gin Experiences
Hendrick's Gin Held a Horticultural Pop-Up Earlier This Year
<
5
Touchscreen Sampling Bars
Touchscreen Sampling Bars
Beam Suntory's Interactive Booth Offers Bourbon Tasting at the Airport
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4
Sophisticated Clubhouse Pop-Ups
Sophisticated Clubhouse Pop-Ups
The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club
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3
High-Tech Multi-Sensory Pop-Ups
High-Tech Multi-Sensory Pop-Ups
This Ticketed Perrier-Jouët Pop-Up Was Organized by Bombas & Parr
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2
Mobile Champagne Bars
Mobile Champagne Bars
Veuve Clicquot's Pop-Up Bar Concept Offers Luxury On the Go
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1
Branded Experiential Pop-Up Bars
Branded Experiential Pop-Up Bars
This Fun Pimm's Pop-up Teapot Bar Was at Wimbledon 2015
<