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The Johnnie Walker Blue Store is Modeled After a Gentlemen's Club

 - Feb 3, 2016
References: retaildesignblog.net
Modeled after a gentlemen's club in London, the Johnnie Walker Blue Store is an immersive pop-up that recently launched in the city of Milan. The lounge-inspired space is located within a glass house-like structure in the middle of a public square in the Italian fashion capital.

The Johnnie Walker Blue store pop-up in Milan features an elegant interior design marked by plush leather couches and rich wood furniture that makes the space feel refined. The bar inside the Johnnie Walker Blue experience allows visitors to get expert advice from a professional bartender on hand, trained to illuminate the luxe product's best uses. The interactive guide also serves to teach tips and tricks that will make everyone feel like a connoisseur.