The 2016 business trends demonstrate changes in both how brick and mortar storefronts and online retailers and businesses are structuring themselves. Whether in the field of food and beverages, fashion, finance, or so much else, companies have found ways to innovate with unique strategies and business models that set them apart from the competition.
Several companies have opted to bank on the counterintuitive strategy of exclusion for their retail. Revolve's 'The Social Club,' a brick and mortar fashion retailer, only allows consumers to enter if they are on an invite list, and the Jordan pop-up in Brooklyn only allowed Nike+ members.
Rather than just tweaking common sense ideas, other businesses have upended the entire business model for their industry. The most notable example of this is 'Glass Hour,' a cafe in Brooklyn. Rather than charging by the drink, as every other cafe in the world does, Glass Hour gives consumers unlimited coffee and snacks and charges them by time instead. This lets people get work done comfortably while the business ultimately earns more.
To foster such business innovations, our annual conference is a great place to start.
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