'Matter,' by Peter Sheahan and Dr. Julie Williamson of the Karrikins Group, is a new business book that uses real-world case studies and examples to explore how creating more value can completely transform a company's operations, brand success, and market position. Matter will challenge you to identify an "edge of disruption"—the intersection of the old and new, where the profits, reach and reputation of your past enable you to create the models and markets of the future. By focusing purposefully on your edge of disruption, you create a natural gravitation towards people wanting to be involved in some capacity in your success. The result? Growth in your markets, support for your brands and a workplace where people want to be engaged and deliver, year after year.
Marquee brands like Adobe, Burberry and Nike are highlighted, as are companies you may not have heard of that are doing exceptional work in their fields, including GHX, DPR and Littlefield. These are just a few of the more than 30 top-tier companies used in Matter to provide insights that can be applied to advance your own business practices. Through the case studies, you will learn how to create more value and surpass the competition by becoming the obvious choice for customers, employees and communities.
Matter is essential reading if you are in an emerging start-up, a multinational corporation or anything in between. You will come away from reading it ready to implement practical new ideas and approaches to create more financial and social value and to do work that will matter more.
Matter officially launches on January 12, 2016 and you can pick up a copy HERE.