The Common Ground mall in Seoul, South Korea, puts a unique twist on the pop-up shop concept by using old shipping containers to house different brands. This innovative retail approach not only provides a unique shopping experience, but it also serves as the perfect showcase for indie brands.
Unlike an ordinary shopping center, the Common Ground mall is made up of multiple shipping containers stacked three stories high. The mall is split up into different sections with one wing for men's clothes, one wing for women's clothes and an atrium in the middle for food trucks. The use of shipping containers for the mall's structure gives the space an industrial feel that perfectly complements the hip, contemporary brands housed inside.
With shipping container homes becoming extremely popular, this concept mall demonstrates how the same materials can be used for retail applications as well.