Some of the most significant 2016 modern trends reveal practices that fuse traditional architecture with modern designs, as well as modern design fusing with eco-friendly practices.
Japanese tea houses have long been exemplars of modern design and minimalism – since long before those styles came into the sudden rush of popularity that they see now. Even so, the traditional designs have been made even more contemporary by people like Mimi Jung, who recreated the architecture in cylindrical form. The private space functions as a sanctuary for those who use it, and fuses the Japanese tea house concept with a reinterpreted modern style.
Although modernity and the safekeeping of the environment tend to be directly opposed to one another, this is slowly becoming a fact that brands are hoping to avoid. In an artistic project funded by Bloomberg, designers were assigned to create pieces out of leftover office scraps – with the end result revealing modern and functional decor pieces. The shift between modernity reducing harmful environmental impacts to it inhibiting that impact is very slow, but is steadily moving towards a more progressive vision.
For more ideas about how to relate to the modern consumer, Trend Hunter's annual innovation conference Future Festival reveals a variety of ways in which brands can harness the power of modernity in different industries.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
