Free Trend Report Free 2019 Report & eBook

Get the top 100 trends happening right NOW -- plus a FREE copy of our award-winning book. Our Research Methodology

This article is one of 350,000 experiments. We use crowd filtering, big data and AI to identify insights.

The Salone Del Automobile Installation is Housed Inside a Delivery Van

 - Apr 14, 2016
References: leebroom & dezeen
For his Salone del Automobile installation, Lee Broom has created a mobile showroom housed inside of a delivery truck. As pop-ups become increasingly popular among consumers, this experimental showroom demonstrates the versatility of mobile retail.

The Salone del Automobile installation is a travelling exhibition housed inside of a delivery van. The showroom itself is a miniature recreation of Broom's Italian palazzo, complete with Corinthian columns and intricate stucco details. To give the space a more expansive feeling, the floor are illuminated. The strategic design is also meant to showcase Broom's new lighting collection called 'Optical.' This consists of a series of globe-shaped lamps sitting on the floor of the showroom and hanging from the ceiling.

Currently making its way through Milan, the travelling showroom is part of Broom's ongoing European exhibition.