For his Salone del Automobile installation, Lee Broom has created a mobile showroom housed inside of a delivery truck. As pop-ups become increasingly popular among consumers, this experimental showroom demonstrates the versatility of mobile retail.
The Salone del Automobile installation is a travelling exhibition housed inside of a delivery van. The showroom itself is a miniature recreation of Broom's Italian palazzo, complete with Corinthian columns and intricate stucco details. To give the space a more expansive feeling, the floor are illuminated. The strategic design is also meant to showcase Broom's new lighting collection called 'Optical.' This consists of a series of globe-shaped lamps sitting on the floor of the showroom and hanging from the ceiling.
Currently making its way through Milan, the travelling showroom is part of Broom's ongoing European exhibition.
The Salone Del Automobile Installation is Housed Inside a Delivery Van
Katherine Pendrill — April 14, 2016 — Art & Design