&Tradition Designs the Under One Roof Apartment Showroom
Amy Duong — June 20, 2023 — Art & Design
References: andtradition & dezeen
Danish furniture imprint &Tradition design a showroom in Copenhagen that has four different stories dubbed the Under One Roof exhibition. It was first unveiled during 3 Days of Design and the design team detailed the interior of an 18th-century home located on 4 Kronprinsessgade. On the top floor is the Apartment and it is detailed with the brand's products intricately. Els Van Hoorebeeck, the creative and brand director of the company describes the space as "the cherry on the cake," and continues to Dezeen stating that "When you enter, you feel this balance between colours and neutrals, between wood tones and glass or metal, and between classic and contemporary designs. There's a lot of product in there, but you don't notice it."
Image Credit: &Tradition
Image Credit: &Tradition
Trend Themes
1. Sustainable Showroom Design - Opportunity for creating sustainable and environmentally friendly apartment showrooms.
2. Multi-story Showroom Concepts - Opportunity to explore multi-story showroom designs to showcase products in a dynamic and immersive way.
3. Integration of Classic and Contemporary Designs - Opportunity to combine classic and contemporary designs in showroom spaces for a unique and balanced aesthetic.
Industry Implications
1. Furniture Retail - Disruptive innovation opportunity for furniture retailers to create immersive and visually appealing showroom experiences.
2. Interior Design - Opportunity for interior designers to incorporate sustainable materials and designs in showroom projects.
3. Real Estate - Opportunity for real estate developers to collaborate with furniture brands to create showrooms that enhance property value and attract potential buyers.
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