The Nike Air Max Con festivities in Hong Kong take place at a multi-storey venue with plenty of immersive exhibitions and opportunities for brand fans to interact with product. Different exhibits included in the Hong Kong retrospective a 'Masters of Air' wall, which details the model of choice for various Chinese athletes, as well as the H-T-M Kitchen, NIKEiD studio and SNRKS Showroom.
Guests also have an opportunity to vote for their favorite Nike Air Max model of all time in an interactive voting room that features a digital kiosk and a wall showcasing all of the models throughout the shoe's evolution. Hosted at the Fringe Club, the festival celebrates brand heritage and reinforces the colorful history of the shoe.
Nike Air Max Day falls annually on March 26 and this year features three large-scale pop-ups in Hong Kong, Tokyo and New York City, while the brand has also planned smaller events such as a takeover of cult sneaker shop Livestock in Toronto.