Nike is bringing a three-day immersive experience to East London that will provide fitness junkies with their dream environment.
The workout club will function as a "high-intensity training experience" that will use lighting to its advantage in creating a unique immersive experience for people looking to visit the space. The club will have Nike master trainers as well as collaborations with Barry's Bootcamp and the boxing studio Kobox in order to provide a difficult workout experience for attendees of the installation. The experience will offer seven exercise sessions a day -- each of which take two and a half hours to complete.
This installation is perfect for establishing Nike's brand as consisting of more than just sneakers while simultaneously providing a unique space for its health-conscious consumers.