These 2016 charity trends show that giving takes many forms. With non-profits, brands, artists and more all taking initiative to improve another's well-being, it's clear that both small and large efforts have the power to make a substantial difference.
Although most consumers would like to give to worthy causes, many don't take the time to act on it. However with interactive donation kiosks like those from WaterAid, contributing is easier than ever. Also featured in these 2016 charity trends is the Sleepbus, a mobile shelter that provides a warm bed to those living on the streets. In addition to the individual sleeping pods, the bus offers kennels for pets, storage lockers and washrooms.
In an effort to give sick children more confidence, artist Benjamin Lloyd went to a New Zealand hospital and covered participants with colorful temporary tattoos. In Romania, the Brave Cut became popular, as women all over donated their locks and showed solidarity for others fighting cancer. Those interested in learning about more campaigns can check out our 2017 Trend Reports.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
