The TOMS Apple Watch Bands stay true to the footwear company's famous "One for One" policy, albeit in a less direct but equally important way. Whereas a purchase of Toms shoes literally sends one for one (with a person in need receiving a pair of shoes as well,) the company realized that sending a watchband to a developing nation would be far from productive. Instead, the purchase of a TOMS Apple Watch Band provides one year of solar light to someone in need.
The TOMS Apple Watch Bands come in a variety of designs, each of which are reminiscent of the footwear company's distinct style. The most elaborate of these designs includes a geometric diamond pattern and TOMS' signature sky blue and white stripes.