EASTPAK, a Massachusetts-based backpack brand, launched the 'Artist Studio Collection' in order to promote a series of large-scale collaborations. One of the twelve that's to be included comes from Demna Gvasalia, a celebrated Georgian fashion designer who's tied to Vetements.
In order to make the collaborative effort clear, the product includes the branding of both. Black and red, this Artist Studio Collection backpack is a statement accessory that immediately stands out for its unconventional strap.
Like a ribbon, the red material is continuous, crossing at the top of the bag to form an oversized loop. As HYPEBEAST writes, this is meant to be a symbol of support to those who are affected by HIV/AIDS. Due to this, the collaborative design will be auctioned off, with proceeds going towards the Designers Against Aids Foundation.
What's Driving This Trend
- Large-scale Collaborations
- Brands are collaborating with artists and designers to create statement accessories that stand out.
- Unconventional Straps
- Designers are exploring new ways to create straps, such as using continuous ribbon material that crosses over at the top.
- Charitable Collaborations
- Collaborative designs are being auctioned off with proceeds going towards charitable foundations, showing a new way for brands to give back.
Who This Affects Most
- Fashion
- Designers and backpack brands are collaborating to create unique accessories that capture consumer attention and promote social causes.
- Art
- Artists are being brought on to collaborate on designs, further blurring the lines between fashion and art.
- Charity
- Collaborations to raise money for charitable causes show the potential of cross-industry partnerships to do good in the world.
