This Fashionable Breast Cancer Hoodie Encourages Early Detection
Alyson Wyers — May 29, 2016 — Social Good
References: thesisterhoodie & fastcocreate
This subtle breast cancer hoodie is a fashionable way to raise awareness for women's health. Designed by Peter Som, the Sisterhoodie is a collaborative charity effort in which all profits go to the National Breast Cancer Foundation. Intended to bring everyday awareness to the cause, the philanthropic garment is part of a larger early detection campaign created by ad agency Ogilvy & Mather New York.
The stylish breast cancer hoodie has a "tri-blend construction." The hooded sweatshirt has a zipper up the front with mostly gray coloring, save for a pink section across the chest. The pockets are also in the bust area, moving up from their usual spot at the waist, to further draw attention to the incurable disease-affecting area.
The stylish breast cancer hoodie has a "tri-blend construction." The hooded sweatshirt has a zipper up the front with mostly gray coloring, save for a pink section across the chest. The pockets are also in the bust area, moving up from their usual spot at the waist, to further draw attention to the incurable disease-affecting area.
Trend Themes
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Fashionable Awareness Apparel — Creating stylish clothing items that raise awareness for a specific cause or charity.
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Collaborative Charity Efforts — Partnering with designers and organizations to create philanthropic garments that support a specific cause.
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Philanthropy-driven Marketing Campaigns — Using marketing campaigns to promote charitable causes and encourage consumer participation.
Industry Implications
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Fashion Industry — Opportunity for designers to create clothing that combines style and social awareness.
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Nonprofit Sector — Chance for nonprofit organizations to collaborate with designers and create merchandise for fundraising.
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Advertising and Marketing Industry — Potential to develop innovative marketing campaigns that raise awareness and funds for charitable causes.
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