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Awareness-Raising Sweatshirts

This Fashionable Breast Cancer Hoodie Encourages Early Detection

— May 29, 2016 — Social Good
This subtle breast cancer hoodie is a fashionable way to raise awareness for women's health. Designed by Peter Som, the Sisterhoodie is a collaborative charity effort in which all profits go to the National Breast Cancer Foundation. Intended to bring everyday awareness to the cause, the philanthropic garment is part of a larger early detection campaign created by ad agency Ogilvy & Mather New York.

The stylish breast cancer hoodie has a "tri-blend construction." The hooded sweatshirt has a zipper up the front with mostly gray coloring, save for a pink section across the chest. The pockets are also in the bust area, moving up from their usual spot at the waist, to further draw attention to the incurable disease-affecting area.
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