Breast cancer awareness campaigns were in full swing last month as companies aimed to contribute to the field both monetarily and through educating the masses. One example of these initiatives came from La Boulangerie Boul'Mich, the renowned artisan bakery and cafe famous for its delightful croissants and pastries. The brand partnered with Susan G. Komen, " a renowned organization dedicated to breast cancer research and advocacy," and throughout the month of October, donated 10% of croissant sales at all locations to support breast cancer research. This was the second year for this collaboration and in 2023, La Boulangerie Boul'Mich and Susan G. Komen aimed to surpass last year's donation of over $13,000.
a Boulangerie Boul'Mich is celebrated for its delectable croissants, including a variety of flavors, all handcrafted with care. The brand emphasizes the significance of sharing moments of comfort and support, with every croissant purchased contributing to a brighter future.
Image Credit: La Boulangerie Boul'Mich
Why This Trend Is Growing
- Breast Cancer Awareness Campaigns
- Companies aim to contribute to breast cancer research through monetary donations and education.
- Partnerships with Non-profit Organizations
- Businesses collaborate with renowned organizations like Susan G. Komen to support breast cancer research and advocacy.
- Increasing Donations Yearly
- La Boulangerie Boul'Mich and Susan G. Komen strive to exceed their previous year's donation of over $13,000 in 2023.
Industries Being Reshaped
- Bakery and Cafe
- La Boulangerie Boul'Mich, a renowned artisan bakery and cafe, partnered with Susan G. Komen for their breast cancer awareness campaign.
- Non-profit Organizations
- Susan G. Komen, a renowned organization dedicated to breast cancer research and advocacy, collaborated with La Boulangerie Boul'Mich.
- Retail and Food Services
- Businesses in the retail and food services industry contribute to breast cancer research through initiatives like donating a percentage of sales.
