The holidays are a time for indulgence, but as the December 2023 social good trends highlight, it's also a time for giving back. Whether it's a local initiative or something further reaching, brands are using the holidays as a jumping-off point for their latest charitable initiatives.
For instance, Lindt & Sprüngli is supporting the U.K.'s NSPCC this year to help raise funds for Childline. The campaign will see the chocolatier donating £1 from every sale of its Lindt Teddy Milk and White chocolate bears, with the target goal of raising £100,000.
While money is always welcome, some brands are choosing to give back in a more tangible way. For instance, one campaign highlighted by the 2023 social good trends is the expansion of Toques From The Heart (TFTH)'s product lineup to include new cold weather accessories that have been specifically designed for the homeless to weather the harsh Canadian winters.
- Gen Z
- Gen Alpha
- Millennial (primary audience)
- Gen X (primary audience)
