An American sports reporter who's covered games for big names like CBS and CNN in the past, Craig Sager is one of Nike's most recent collaborators.
Reportedly drawing from the vibrant suits he'd wear, the new Air Force 1 colorways feature a bold paisley pattern. Breaking it up are solid colors, with bight purple, electric blue and a powerful red decorating key spots. Meanwhile, paisley laces finish off the uppers, while the vibrancy of the colorway is countered by thick white soles. As the energetic design is likely to communicate to those who are familiar with him, the Craig Sager collaboration is well-suited to consumers who are looking to brightly revitalize their sneaker collection.
With only 100 pairs available however, getting a hold of the pair at the online auctions that they'll be sold through could be difficult That said, the profits will be going towards a good cause -- helping Craig Sager with his ongoing battle against leukemia.
Why This Trend Is Growing
- Charitable Collaborations
- Collaborating with famous personalities to create limited edition products whose profits will be donated to a good cause.
- Bold Patterns
- Creating unique and vibrant patterns in clothing and footwear to attract customers looking to stand out from the crowd.
- Limited Edition Releases
- Creating a sense of urgency and exclusivity by releasing products in limited quantities.
Industries Being Reshaped
- Fashion
- Collaborating with public figures to release limited edition clothing and footwear that supports a charitable cause.
- Sports Apparel
- Developing unique and daring patterns to decorate sportswear items like tennis shoes, football jerseys, and basketball shorts.
- Online Retail
- Using online auction websites to create a buzz, raise funds for charity, and distribute limited releases to a global audience.
