Charitable Design Auctions

The GlasLove Initiative Raises Money for Cancer Through Glass Artwork

GlasLove is a charitable design auction that creatively sells glass artwork to raise proceeds for cancer research. The project utilizes contrasting strength and fragility of the glass material as a reflection of the mentality many cancer patients face when battling through different strains of the illness. The auction brings together the artwork of various creatives that put together one-of-a-kind pieces exclusively for the show. Each item is made entirely out of glass, with all of the money raise being donated to funding research.

The auction is specially designed to be accessible to consumers in a live and online setting so that the program has a wider target range. The items featured range in style and functionality from prismatic art cube pieces for display to functional glass chairs for the home.

Charitable Design Auctions
Opportunity for businesses to leverage design auctions to raise funds for charitable causes.
Glass Artwork
Innovation potential in using glass as a creative medium for artwork.
Accessible Auctions
Disruptive innovation opportunity in making auctions accessible both live and online.

Who This Affects Most

Art and Design
Artists and designers can explore glass as a medium for their creations and contribute to charitable causes through design auctions.
Cancer Research
Opportunity for the cancer research industry to receive funding through charitable design auctions.
E-commerce
Potential for e-commerce platforms to facilitate and expand the reach of accessible design auctions.
SCORE
4.0 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Gen Z
  • Gen Alpha
  • Millennial (primary audience)
  • Gen X (primary audience)
POPULARITY
Popularity 54%
Activity 59%
Freshness 8%