Tech consultancy Gaea Solutions recently debuted a game called PacMan Vs. Hunger, which uses a familiar arcade game to help solve a pressing issue. Instead of asking users to rack up points for bragging rights, the goal of the game is to provide others with much needed food.
PacMan Vs. Hunger is similar to the arcade game PacMan, except it does not require tokens and it is completely free to play. In order to access the game, users must answer questions about entrepreneurial strategy based on information presented on the company's blog. The company will then hold bi-weekly tournaments that pit fans against one another to compete for top honors. At the end of the tournament, the top scores will be converted in food that will be given to a charity in the winning user's hometown.
The idea behind the project is to gamify charitable donations and make it more fun for consumers to join the fight against hunger in America.
What's Driving This Trend
- Charitable Games
- Gamifying charitable donations presents an opportunity to engage consumers in the fight against hunger and to donate to local charities.
- Entrepreneurial Learning
- Incorporating learning opportunities into games, such as questions about entrepreneurial strategy, provides an opportunity to educate potential entrepreneurs.
- Social Media Tournaments
- Creating bi-weekly tournaments for fans on social media can be used to engage users, promote the cause, and build a stronger community.
Who This Affects Most
- Non-profit Industry
- Gamifying charitable donations represents a disruptive innovation for the non-profit industry which can expand its reach and attract a younger demographic.
- Education Industry
- Creating learning opportunities for potential entrepreneurs can be a tool for universities and other educational institutions to attract and educate future business leaders.
- Gaming Industry
- Gamifying charitable donations presents an opportunity for gaming companies to create meaningful games for social good that positively impact society.
