'Gretta Grace' is an apparel business from the Greater Seattle Area that's fighting animal extinction by increasing awareness towards which species are endangered and donating a portion of each of its sales to conservation efforts.
The organization is promoting the hashtag #WhyNotGiraffe on Twitter as a means to petition for a giraffe emoji across all social media platforms. In order to do this, Gretta Grace hopes that others in support of preventing animal extinction will implement the hashtag and also has plans to collaborate with social influences to spread the word.
As the company claims, the population of giraffes has declined over 40% in just 15 years, due to animal poaching and loss of habitat. Merchandise sold by the company shows an illustration of a giraffe within a maroon heart, which consumers can purchase to show their support.