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Top 100 Activism Trends of 2016

From Satirical Anti-Gun Campaigns to Social Activism T-Shirts

— January 30, 2017 — Eco
With many social problems occurring around the world, activists are as necessary as ever – and the 2016 activism trends reveal that they remain on the front lines in working towards a more fair and equal future for all. Whether it is brands or individuals, activism is a powerful force that should not be ignored, and is currently taking on some very important issues.

The Brady Campaign released an anti-gun violence ad that uses satire to point out the problems with this issue and the fact that it is not being addressed in the United States. The commercial points out the problem with the statement that pro-gun activists tend to state when defending their stances – "guns don't kill people, people kill people." The campaign makes viewers question this stance while referencing stats on how often toddlers kill and maim people when they get their hands on a gun. The commercial questions the validity of the argument by outlining that people are statistically much more likely to be harmed by their own weapons than protected by them.

The Black Lives Matter movement has seen activism from celebrities as of late, but its most important contributors are those who are actively pursuing equality on the ground, every day. While celebrities can bring visibility to the issue, most of them are not fighting for systemic change in the form of laws, policies and training reform as many leaders in the Black Lives Matter movement are. 'GLOSSRAGS' offers shirts for this social movement that are sadly but correctly titled 'And Counting,' and feature the names of some of the many black men and boys who have had their lives cut short in the face of police brutality.

By supporting positive social movements, brands are able to align themselves with consumers' ethical and moral convictions while improving brand perception. For more insight into how brands can touch on the issues and ideas that matter to consumers, Trend Hunter's 2017 Trend Report is a useful resource to refer to.
6.1
Score
Popularity
Activity
Freshness
100
Restaurant-Saving Campaigns
Restaurant-Saving Campaigns
#DineForBussels Looks to Boost Restaurant Economy Post Brussels Attack
<
99
Virtual Conflict PSAs
Virtual Conflict PSAs
This UNICEF Ad Uses a Virtual Girl to Highlight Kids Affected by Conflict
<
98
Police Accountability Apps
Police Accountability Apps
The CopCritic Service Lets Citizens Hold Police Accountable
<
97
Harassment-Fighting Art Projects
Harassment-Fighting Art Projects
The 'Programmed to Reproduce' Project Tackles Online Harassment
<
96
AIDS Awareness Apps
AIDS Awareness Apps
The Positive Project App Uses Selfies to Fight HIV Stigma
<
95
Animated Anti-GMO PSAs
Animated Anti-GMO PSAs
The 'Mr. Seed' Video Educates Consumers About Organic Seeds
<
94
Bully-Battling Apps
Bully-Battling Apps
The #BeStrong Emoji Keyboard App is Being Promoted By Monica Lewinsky
<
93
Charitable Athlete-Inspired Headphones
Charitable Athlete-Inspired Headphones
AfterShokz Looks to Raise Breast & Ovarian Cancer Awareness
<
92
Anti-Poaching Events
Anti-Poaching Events
The L.A. Zoo is Celebrating World Elephant Day 2016 with an Educational Event
<
91
Cyberbully Time-Outs
Cyberbully Time-Outs
YouTube Won't Let Malicious Users Pass Its Video Ads with 'Skip the Bully'
<
90
Wildlife Protection Simulators
Wildlife Protection Simulators
WWF's Newest Tiger Conservation Campaign Leverages Virtual Reality
<
89
Memorial Anti-Bullying Apps
Memorial Anti-Bullying Apps
The 'Amanda' App Makes People Empathetic to the Effects Of Bullying
<
88
Crowdsourced Lawyer Hashtags
Crowdsourced Lawyer Hashtags
#TransLawHelp Connects Lawyers with U.S. Transgender People in Need
<
87
Political Peacemaking Apps
Political Peacemaking Apps
This Matchmaking App Connects People With Opposing Political Views
<
86
Satirical Diversity-Promoting Services
Satirical Diversity-Promoting Services
This Fake Service Makes a Strong Statement About Diversity
<
85
Satirical Anti-Gun Campaigns
Satirical Anti-Gun Campaigns
'Toddlers Kill' Considers the Dangers of Firearm Ownership in the US
<
84
Safe Space Social Networks
Safe Space Social Networks
Tutlub is a Nigerian-Based Platform Serving as a Safe Space for Muslims
<
83
Feminist Presidental Essays
Feminist Presidental Essays
Barack Obama Explained the Damage of Gender Stereotypes for Glamour
<
82
Dictator-Tracking Social Accounts
Dictator-Tracking Social Accounts
'GVA Dictator Alert' Tweets When Dictators Fly into Geneva
<
81
Hairy Pollution PSAs
Hairy Pollution PSAs
This Ad by 'WildAid China' Conveys the Dangers of China's Air Polluttion
<
80
Humanitarian Advocacy Bots
Humanitarian Advocacy Bots
UNICEF's Facebook Messenger Bot Offers a Place to Chat About Issues
<
79
Empowering Emoji Campaigns
Empowering Emoji Campaigns
The #LikeAGirl Campaign Demonstrates the New for More Diverse Emojis
<
78
LGBT-Supporting Hockey Tape
LGBT-Supporting Hockey Tape
This Pride Tape Shows Support On and Off the Ice for Athletes
<
77
Celebrity-Led Industrial Tours
Celebrity-Led Industrial Tours
This Actor Led a Tour of Los Angeles’ Oil and Gas Operations
<
76
Meditative Wildlife Soundscapes
Meditative Wildlife Soundscapes
'The Great Animal Orchestra' Sheds Light on Threatened Wildlife
<
75
Harassment-Identifying Platforms
Harassment-Identifying Platforms
This Website Provides Information About Online Harassment
<
74
Diversity-Promoting Capsule Collections
Diversity-Promoting Capsule Collections
The #DGFamily Collection Celebrates Same-Sex Families
<
73
Preventative Assault Campaigns
Preventative Assault Campaigns
The Emma Watson HeForShe Campaign is Now Focusing on Universities
<
72
Anti-Violence Newspaper Signs
Anti-Violence Newspaper Signs
Peru 21 Designed Its Front and Back Pages to Become a Protest Sign
<
71
Object-Recognizing Impairment Aids
Object-Recognizing Impairment Aids
iDentifi Audibly Describes Objects for Visually Impaired People
<
70
Charitable Thanksgiving Campaigns
Charitable Thanksgiving Campaigns
Kelvin Used His Fame to Start Up the 'Everybody Eats Foundation'
<
69
Mental Health Awareness Portals
Mental Health Awareness Portals
Walgreens Now Includes a Portal to Fuel Mental Health Campaigns
<
68
Female-Empowering Streaming Platforms
Female-Empowering Streaming Platforms
The YouTube Spaces Program Puts Women's Voices First
<
67
Self-Combusting Books
Self-Combusting Books
The Designer Patrick Oltean Sends Powerful Messages with His Art
<
66
Satirical Supermarket Commercials
Satirical Supermarket Commercials
This Parody Ad for 'Way North Foods' Pokes Fun at Nunavut Prices
<
65
Luminous Pink Towers
Luminous Pink Towers
Dubai's Burj Khalifa is Turning Pink for Breast Cancer Awareness Month 2016
<
64
Political Anti-Homophobia Ads
Political Anti-Homophobia Ads
Planting Peace's Billboard Shows Donald Trump and Ted Cruz Kissing
<
63
Cyclist Climate Change Initiatives
Cyclist Climate Change Initiatives
This Cyclist is Collecting Stories About Climate Change
<
62
Powerful Female Photography Exhibitions
Powerful Female Photography Exhibitions
This Exhibition Celebrates Women's History Month 2016
<
61
Anti-Discrimination Apparel Lines
Anti-Discrimination Apparel Lines
Grindr's Varsity Collection Raises Funds for Anti-Discrimination
<
60
Needs-Friendly Shopping Carts
Needs-Friendly Shopping Carts
This Shopping Cart is Designed for Special Needs Children
<
59
Alzheimer's Awareness Exhibits
Alzheimer's Awareness Exhibits
This Floor Plan Changes to Show the Struggle of Memory Loss
<
58
Bulletproof Fashion Collections
Bulletproof Fashion Collections
This Bulletproof Clothing Raises Awareness for Gun Control Laws
<
57
Inclusive Runway Shows
Inclusive Runway Shows
The SmartGlamour Spring 2016 Show Featured Models of All Shapes and Sizes
<
56
Cat-Themed Advertising Replacements
Cat-Themed Advertising Replacements
This Animal Charity Replaced Subway Ads with Cat Pictures
<
55
Celebrity-Infused Social Activism
Celebrity-Infused Social Activism
We Are the Movement Enlists Stars to Speak On Racial Injustice
<
54
Refugee Smartphone Charging Huts
Refugee Smartphone Charging Huts
The Project Elpis Solar Charging Station Provides Essential Power
<
53
Gun Violence-Mapping Apps
Gun Violence-Mapping Apps
The Shot Spot App Summarizes Incidents Of Gun Violence Across the USA
<
52
VR Pride Parades
VR Pride Parades
Google's 'Pride for Everyone' Captures Pride Celebrations in 360 Degrees
<
51
Transgender Athlete Covers
Transgender Athlete Covers
This New Cover of 'Women's Running' Features Trans Runner Amelia Gapin
<
50
Stigma-Breaking Escort Operas
Stigma-Breaking Escort Operas
This Opera Fights Damaging Stereotypes for Sex Worker Rights
<
49
LGBTQ-Inspired Athletic Clothing
LGBTQ-Inspired Athletic Clothing
Nike Has Come Out with Its 2016 BETRUE Collection
<
48
Discreet Anti-Assault Campaigns
Discreet Anti-Assault Campaigns
These Posters Were Put Up in Women's Restrooms as a Safety Measure
<
47
Rainbow-Reporting Apps
Rainbow-Reporting Apps
This Rainbow App Helps Russians Marvel At Nature and Support LGBT Rights
<
46
Refugee-Inspired Inflatable Installations
Refugee-Inspired Inflatable Installations
This Inflatable Structure
<
45
Men's Body Image Campaigns
Men's Body Image Campaigns
This Video Shows Men Realize That Their Ideal Body Isn't What They Want
<
44
Inclusive Celebrity Clothing Campaigns
Inclusive Celebrity Clothing Campaigns
The New Beyoncé Campaign Features Activist Jillian Mercado
<
43
Provocative Fair Trade Chocolates
Provocative Fair Trade Chocolates
These Easter Chocolates Highlight the Issue of Child Labor
<
42
Anti-Abuse Beer Ads
Anti-Abuse Beer Ads
'Cerveza Tecate' Defines Men By How They Treat Women in This Commercial
<
41
Illiteracy-Combating Campaigns
Illiteracy-Combating Campaigns
This UK-Based Campaign Aims to Promote Literacy Across the Globe
<
40
Limitless Beauty Campaigns
Limitless Beauty Campaigns
The #WhatMakesMeBeautiful Campaign Reexamines How We Measure Beauty
<
39
Identity Inclusive Games
Identity Inclusive Games
The Sims 4 Update Diversified the Game's Gender Options
<
38
Upcycled Life Vest Matresses
Upcycled Life Vest Matresses
These Volunteers are Turning Old Life Vests into Beds for Refugees
<
37
Protesting Art Installations
Protesting Art Installations
'Hypotopia' is a Model City in Protest of a Major Bank's Bailout
<
36
Awareness Couture Scarves
Awareness Couture Scarves
Hermès is Supporting the Wild Cat Conservation with its Latest Design
<
35
Empowering Female Clothing Brands
Empowering Female Clothing Brands
'Too Pretty' Knows That Success Isn't About External Beauty
<
34
Income-Based Airplane Seating
Income-Based Airplane Seating
The Air Gini Seating Plan Reflects Income Distribution in the US
<
33
Prideful Denim Collections
Prideful Denim Collections
The New Levi's Pride Collection Advocates for LGBTQ Communities
<
32
Elder Care Retail Programs
Elder Care Retail Programs
The Super Care Initiative is Training Cashiers to Spot Elder Isolation
<
31
Poetically Dark Abuse Ads
Poetically Dark Abuse Ads
This Violence Against Women Campaign Empowers Through Emotion
<
30
Syrian Apartment Replicas
Syrian Apartment Replicas
IKEA's '25 Square Metres of Syria' Replicates a Syrian Home
<
29
Empowering Anti-Violence Campaigns
Empowering Anti-Violence Campaigns
This Dating App Campaign Honors International Women's Day
<
28
Political Pride Collections
Political Pride Collections
The 'Make America Gay Again' T-Shirts Celebrate Pride Month
<
27
Body Positive Athlete Illustrations
Body Positive Athlete Illustrations
Wendy Fox Draws Female Athletes to Show Different Body Types
<
26
Charitable Giraffe Emojis
Charitable Giraffe Emojis
'Gretta Grace' is Raising Awareness for Animal Extinction with Emojis
<
25
AR Migraine Experiences
AR Migraine Experiences
This Project Uses Augmented Reality to Educate People About Migraines
<
24
Supportive LGBTQ Campaigns
Supportive LGBTQ Campaigns
The Riot Life's #UniteForLove Tees Raise Money for LGBTQ Non-Profits
<
23
Anti-Bullying LGBTQ Campaigns
Anti-Bullying LGBTQ Campaigns
Connor Franta, Urban Outfitters and GLSEN Joined to Help Students
<
22
Sexism-Fighting Playing Cards
Sexism-Fighting Playing Cards
The 'Woman Cards' Feature Notable Women Who Fought Against Sexism
<
21
Sustainable Latvian Wood Watches
Sustainable Latvian Wood Watches
The Ovi Watch is a High-Quality Watch with Eco-Friendly Benefits
<
20
Body Positive Fashion Editorials
Body Positive Fashion Editorials
Liz Black Shows Off Garments with Sample Size Measurements
<
19
Eye-Opening Abuse Ads
Eye-Opening Abuse Ads
The Amnesty International Peru Campaign Hones in on Abusive Family Members
<
18
Equality-Promoting Campaigns
Equality-Promoting Campaigns
The Trans at Work Campaign Highlights Trans People's Accomplishments
<
17
Socially Conscious Installations
Socially Conscious Installations
Ai Weiwei's Art Uses Life Jackets to Address the Refugee Crisis
<
16
Affordable Single Housing Units
Affordable Single Housing Units
Alexander Gorlin Designed a Building for Single Low-Income Tenants
<
15
Charitable Leftover Campaigns
Charitable Leftover Campaigns
The United Nations World Food Programme Ad Shows a Little is a Lot
<
14
Social Activism T-Shirts
Social Activism T-Shirts
The 'And Counting' T-Shirts by GLOSSRAGS Protest Against Racial Injustice
<
13
Anti-Consumerism Ads
Anti-Consumerism Ads
These Ads Urge Creative Professionals to Fight for Social Justice
<
12
Parody Pop Ads
Parody Pop Ads
In Reference to a Cindy Crawford Pepsi Ad, 'SumOfUs' Reveals the Brand's Eco Damage
<
11
Courageous Female Fashion Campaigns
Courageous Female Fashion Campaigns
This Inspiring Ad Campaign Stars an Acid Attack Survivor
<
10
Anti-Harassment Ad Campaigns
Anti-Harassment Ad Campaigns
This Campaign Tackles Rape Culture and the Ubiquity of Victim-Blaming
<
9
Body Positive Social Efforts
Body Positive Social Efforts
Nike Women is Promoting Relatable Instagram Models in Recent Posts
<
8
Body Positive Magazine Covers
Body Positive Magazine Covers
'The Body Brigade' Issue of Ebony Magazine Touches on Body Image
<
7
Anti-War Street Art
Anti-War Street Art
An Artist Painted a Haunting Image of an Injured Syrian Boy
<
6
Fashionable Feminist Pins
Fashionable Feminist Pins
The 'Wildfang x I Am That Girl' Collection Celebrates Female Empowerment
<
5
Anti-Racism Movie Posters
Anti-Racism Movie Posters
William Yu Photoshop's Film Posters to Combat Hollywood Racism
<
4
Anti-Body Shaming Letters
Anti-Body Shaming Letters
Plus-Size Model Ashley Graham Speaks Out in an Essay for 'Lenny Letter'
<
3
Celebrity Anti-Poaching Campaigns
Celebrity Anti-Poaching Campaigns
Cara Delevingne Modeled Painted Photography for Animal Rights
<
2
Health-Promoting Disney Princesses
Health-Promoting Disney Princesses
These Illustrations Promote Cervical Health Awareness Month
<
1
Expressive Adult Photography
Expressive Adult Photography
This South African Photographer Captures Jamaica's Male Adult Stars
<