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Political Anti-Homophobia Ads

Planting Peace's Billboard Shows Donald Trump and Ted Cruz Kissing

— July 19, 2016 — Marketing
Planting Peace is the non-profit organization that's behind a rather controversial anti-homophobia ad that portrays 2016 Republican presidential candidates Ted Cruz and Donald Trump making out.

The words that coincide with the eye-catching image are direct, with Planting Peace stating "Love Trumps Hate. End Homophobia." A representative from the organization explained the billboard by saying "What Donald, Ted and the Republican platform either fail to realize, or realize and just don't seem to care about, is that their words and actions toward our LGBT family -- especially LGBT children -- have meaning and impact."

With this, Planting Peace targets the largely unsupportive, dismissive or completely offensive actions that the Republican party has recently taken towards the LGBT community -- with Adweek citing repeals for same-sex marriage laws and the endorsement of conversion therapy as examples. The organization's billboard therefore calls for a change in the often damaging messages that are being spread through the American media narrative while garnering more attention for the non-profit as well.
Trend Themes
1. Anti-homophobia Advertisements - Planting Peace's controversial ad campaign showcases a disruptive opportunity for companies to take a stance in support of the LGBTQ+ community.
2. Pro-lgbtq+ Branding - With the rise of LGBTQ+ representation in media and politics, a disruptive opportunity exists for brands to authentically incorporate pro-LGBTQ+ messaging and imagery in their advertising campaigns.
3. Nonprofit Activism - The success of Planting Peace's billboard highlights a disruptive opportunity for non-profit organizations to employ bold tactics and visuals to draw attention to social justice issues.
Industry Implications
1. Advertising & Marketing - The call for anti-homophobia advertisements and pro-LGBTQ+ branding presents a disruptive opportunity for the advertising and marketing industry to promote diversity and inclusion.
2. Political Campaigns - The use of bold and controversial messaging in political campaigns, as seen in Planting Peace's billboard, presents a disruptive opportunity for politicians to draw attention to social issues and promote change.
3. Nonprofit & Social Justice - Planting Peace's success in drawing attention to LGBTQ+ issues through their billboard presents a disruptive opportunity for nonprofits and social justice organizations to employ similar tactics to draw attention to their causes.
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