The Clif Bar Family Foundation recently released a short film titled 'Mr. Seed' that warns consumers to be wary of GMOs. As it stands today, a handful of powerful companies control the majority of the seed market. This film warns consumers to be wary of the agrichemical industry and asks them to consider further research on organic seeds.
The Mr. Seed video features an animated organic seed that is voiced by comedian Pete Holmes. In the video, the seed goes on a rant about "GMO bros" and the complexities of plant breeding. The video was created by the Austin-based agency The Butler Bros as a humorous way to engage consumers in a meaningful discussion about the agrichemical industry.
The video ultimately combines humor and facts in a way that helps consumers think more deeply about the GMO debate.