Oatley, an oat milk brand that has recently exploded in popularity, has launched an innovative new ad campaign featuring talking puppets dubbed, 'The New Norm & Al Show.' According to the brand, the campaign, which features a five-part mini-series, was designed purposefully to not resemble a traditional ad spot.
Created by the brand's in-house agency, Oatly Department of Mind Control, the newly launched campaign begins with a five-minute video called "Norm's old pal Milk". The video tells the story of how Norm and Al met -- the two milk-based puppets that star in the mini-series. Each episode looks to encourage viewers to try a plant-based diet.
"We wanted to push the message across that, now more than ever, it's easier to go plant-based, and to make that even easier to digest, why not have puppets deliver that message, because who doesn't love puppets?" said Michael Lee, creative director at Oatley.
Image Credit: Oatly
Key Themes Behind This Trend
- Puppet-marketing
- Explore new and unique methods of marketing, such as puppetry, to engage with audiences.
- Plant-based Diets
- Promote plant-based diets as a trend in advertising and marketing campaigns.
- Branded Mini-series
- Create branded mini-series for advertising campaigns with a unique and engaging storyline.
Where This Applies
- Food and Beverage
- Brands within the food and beverage industry can explore unique methods to promote plant-based diets and use storytelling in advertising campaigns.
- Marketing and Advertising
- Marketing agencies can take inspiration from the use of puppetry and branded mini-series in advertising to create unique campaigns that grab and keep the audiences' attention.
- Entertainment
- The entertainment industry may find success in collaborating with brands to create mini-series that use unique storytelling methods to promote specific products or messages.
