For some, the pairing of cereal and almond milk is a beloved classic breakfast or snack, while for others it's a new and exciting combination to discover. In its newest campaign, plant-based beverage brand Califia Farms shared this anytime snack with Sesame Street's Cookie Monster.
As Suzanne Ginestro, chief marketing officer at Califia Farms, reports, "While nearly 50% of liquid dairy consumers have plant-based milk in the fridge and the average household has four types of milk, most of them use dairy milk for their cereal mainly out of habit." This is the first time that Sesame Workshop has collaborated with a plant-based milk brand and it encourages people of all ages to rethink the kind of milk they add to their cereal, whether they enjoy it first thing in the morning or as a late-night treat.
Key Themes Behind This Trend
- Plant-based Milk Marketing
- Opportunities for promoting plant-based milk as a healthier, sustainable alternative to dairy milk, through campaigns and collaborations with popular media.
- Alternative Milk Pairing
- Opportunities for developing and promoting alternative milk pairings with traditional snacks and meals, to attract consumers looking for healthier options.
- Branded Collaborations with Popular Media
- Opportunities for plant-based milk brands to collaborate with popular media characters to create campaigns that encourage people to switch from dairy milk to plant-based milk for their cereal or other snack options.
Where This Applies
- Plant-based Beverage Industry
- Opportunities for plant-based beverage brands to create innovative campaigns and collaborations to promote their products as healthier and more sustainable alternatives to traditional dairy milk.
- Snack and Cereal Industry
- Opportunities for snack and cereal companies to develop new products specifically designed to pair with alternative milk options, and to market their products as part of a healthier, more sustainable snack option.
- Media and Marketing Industry
- Opportunities for media and marketing companies to partner with plant-based milk brands to create innovative campaigns and collaborations with popular media characters to encourage people to rethink the kind of milk they add to their cereal or snacks.
