Top 35 Toys Trends in September

From World Travel Board Games to Makeover Plush Pets

The top September 2021 toys provide a look at some of the toys that will be at the top of wish lists come the holiday season. To support kids during the back-to-school season and beyond, brands are releasing playthings that are focused on providing extra inspiration and encouragement when it comes to making friends, building confidence and creative self-expression. With options for kids of all ages, some of these fun ideas include the Disney ily 4EVER Fashion Dolls and the Thomas & Friends Friendship Set, both of which have the potential to help ease kids back into in-person classes and face-to-face interactions with their peers.

Kids and adults alike will appreciate products like oversized posable dinosaurs, AI-powered companions and board games that inspire a sense of wanderlust.

SCORE
6.5 out of 10
GENDER
50% Men50% Women
MARKETTop markets: North America
GENERATION
  • Millennial
  • Gen X
  • Gen Z (primary audience)
  • Gen Alpha (primary audience)
POPULARITY
Popularity 91%
Activity 93%
Freshness 11%
Back-to-School Friendship Sets
CATEGORY
Life-Stages
Back-to-School Friendship Sets
World Travel Board Games
CATEGORY
Life-Stages
World Travel Board Games
Custom Nail Polish Creators
CATEGORY
Life-Stages
Custom Nail Polish Creators
Educational Collectible Cards
CATEGORY
Life-Stages
Educational Collectible Cards
Child-Friendly Navigation Apps
CATEGORY
Autos
Child-Friendly Navigation Apps
Puppet-Topped Play Speakers
CATEGORY
Life-Stages
Puppet-Topped Play Speakers
Career-Themed Playhouses
CATEGORY
Life-Stages
Career-Themed Playhouses
Street Art Card Games
CATEGORY
Eco
Street Art Card Games
Kid's Movie Screening Contests
CATEGORY
Life-Stages
Kid's Movie Screening Contests
Archival Cartoon Collectibles
CATEGORY
Life-Stages
Archival Cartoon Collectibles
Building Block Stunt Sets
CATEGORY
Life-Stages
Building Block Stunt Sets
Cooking Family Board Games
CATEGORY
Life-Stages
Cooking Family Board Games
Cityscape-Designed Chessboards
CATEGORY
Art & Design
Cityscape-Designed Chessboards
Fashion-Conscious Fairy Dolls
CATEGORY
Life-Stages
Fashion-Conscious Fairy Dolls
Thought-Provoking Card Games
CATEGORY
Life-Stages
Thought-Provoking Card Games
Sparkling Baby Dolls
CATEGORY
Life-Stages
Sparkling Baby Dolls
Cat Treat Toy Blasters
CATEGORY
Life-Stages
Cat Treat Toy Blasters
Sci-Fi Film-Inspired Dart Blasters
CATEGORY
Life-Stages
Sci-Fi Film-Inspired Dart Blasters
Video Game-Themed Kinetic Sculptures
CATEGORY
Art & Design
Video Game-Themed Kinetic Sculptures
Surprise-Filled Dollhouses
CATEGORY
Life-Stages
Surprise-Filled Dollhouses
Kids Candy AR Apps
CATEGORY
Marketing
Kids Candy AR Apps
Digital Reflex-Improving Games
CATEGORY
Life-Stages
Digital Reflex-Improving Games
Digital Droid Pets
CATEGORY
Life-Stages
Digital Droid Pets
Oversized Prehistoric Toy Figures
CATEGORY
Life-Stages
Oversized Prehistoric Toy Figures
AI-Powered Companion Dolls
CATEGORY
Life-Stages
AI-Powered Companion Dolls
Bowl-Hugging Cereal Toys
CATEGORY
Marketing
Bowl-Hugging Cereal Toys
Language-Learning Card Games
CATEGORY
Life-Stages
Language-Learning Card Games
Interactive Kangaroo Toys
CATEGORY
Life-Stages
Interactive Kangaroo Toys
Crystalline Classic Board Games
CATEGORY
Life-Stages
Crystalline Classic Board Games
Expressive Fashion Dolls
CATEGORY
Life-Stages
Expressive Fashion Dolls
Functional Building Block Cars
CATEGORY
Autos
Functional Building Block Cars
Ultra-Modern Flying Disc Toys
CATEGORY
Life-Stages
Ultra-Modern Flying Disc Toys
Rollable Octagonal Board Games
CATEGORY
Life-Stages
Rollable Octagonal Board Games
Three-in-One Child Activity Centers
CATEGORY
Life-Stages
Three-in-One Child Activity Centers
Sensory-Focused Wooden Toys
CATEGORY
Life-Stages
Sensory-Focused Wooden Toys

Solutions for innovators working at the edge of change. We help transform emerging ideas into practical, durable solutions by combining strategic thinking, creative exploration, and hands-on execution.

Trends © 2026 Trend Hunter Inc. All Rights Reserved.
LinkedIn Instagram X