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Oversized Prehistoric Toy Figures

The Mattel Jurassic World Large Apatosaurus Figure is Posable

— August 27, 2021 — Life-Stages
The Mattel Jurassic World Large Apatosaurus Figure is an upcoming toy from the brand that will provide avid fans of the science fiction dinosaur franchise with a way to incorporate the prehistoric animals into their everyday play. The figure measures in at just over a foot tall, but boasts a length that's nearly four-feet to make it suited for backyard play or use in large indoor spaces. The figure features a number of articulation points that will enable the toy to be put into several poses for an enhanced sense of interactive play.

The Mattel Jurassic World Large Apatosaurus Figure is available for preorder now from Target at a price point of $54.99 and will start shipping in October ahead of the holiday season.
Trend Themes
1. Oversized Toy Figures - Creating larger than life toy figures expands possibilities for interactive and engaging play experiences.
2. Posable Figures - Adding articulation points to toy figures creates a more realistic and customizable experience, encouraging engagement and creativity.
3. Franchise-themed Toys - Collaborating with popular franchises to create toys brings beloved characters and worlds to life, capturing the interest of fans and collectors alike.
Industry Implications
1. Toy Manufacturing - Developing larger toy figures with more articulation points allows for better engagement and interactive play experiences, appealing to a wider range of age groups.
2. Entertainment Merchandise - Partnering with popular franchises to create toys and figures is an innovative way to attract and retain consumers, particularly fans and collectors.
3. E-commerce - Promoting and selling franchise-themed toys online allows for wider distribution and extends the reach of the product to consumers who may not have access to physical retail locations.
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