Kellogg Bowl Buddies Make Breakfast Meals More Fun
Michael Hemsworth — August 24, 2021 — Marketing
References: kelloggs & drugstorenews
The Kellogg Bowl Buddies are arriving as a new offering for consumers to help make breakfast time a little more fun by incorporating a bit of play into the experience for youngsters. The toys will be available in specially marked boxes of the brand's most recognizable cereals including Froot Loops, Frosted Flakes, Apple Jacks and Rice Krispies, and will work to cling onto the sides of a cereal bowl. The toys will come in several styles that are all modeled after the brand's various mascot characters including Toucan Sam, Tony the Tiger, Mini, Snap, Crackle & Pop and Apple & Cinnamon.
Senior Marketing Director of Kellogg All Family Cereal Laura Newman spoke on the new Kellogg Bowl Buddies saying, "For generations, Kellogg has brought families together at the breakfast table, with Tony the Tiger, Toucan Sam and pals being an integral part of family memories made over breakfast. Now the beloved cereal gang can truly be a part of the breakfast hangout with cereal fans of all ages.”
Senior Marketing Director of Kellogg All Family Cereal Laura Newman spoke on the new Kellogg Bowl Buddies saying, "For generations, Kellogg has brought families together at the breakfast table, with Tony the Tiger, Toucan Sam and pals being an integral part of family memories made over breakfast. Now the beloved cereal gang can truly be a part of the breakfast hangout with cereal fans of all ages.”
Trend Themes
1. Interactive Breakfast Experience - Brands can create a memorable breakfast experience by incorporating play and interactivity into their products.
2. Collectible Food Toys - Offering collectible toys with food products can increase customer engagement and brand loyalty.
3. Character Focused Branding - Incorporating recognizable mascot characters into branding can increase product recognition and appeal to a wider audience.
Industry Implications
1. Food and Beverage Manufacturing - Manufacturers can differentiate their products and increase customer loyalty by offering unique food experiences through the inclusion of collectible toys and interactive elements.
2. Marketing and Advertising - Marketers can create effective campaigns by leveraging the power of nostalgia and tapping into memories created around family breakfast experiences with recognizable characters and interactive elements.
3. Toy Manufacturing - Toy manufacturers can create partnerships with food brands to offer collectible toys and interactive food-related play experiences to increase brand recognition and customer engagement.
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