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Surprise-Filled Dollhouses

The LOL OMG House of Surprises is a Colorful, Urban Modern Dollhouse

— August 25, 2021 — Life-Stages
The LOL OMG House of Surprises is described as "not your typical suburban dollhouse" thanks to its 80s aesthetic, real wood finishes, spinning rooms and plenty of surprises for kids to discover. The colorful mini-mansion includes a working elevator, a pool that can be filled with water, a spiral slide, a drive-in theater and even a firepit with interactive lights.

With 10 fully furnished rooms, the house pays tribute to nostalgic styles of decades past and it's the perfect size to accommodate all OMG fashion dolls and LOL Surprise! dolls. Some of the transforming elements that can be found in the playful mini-mansion include a bedroom with a loft bed that transforms to reveal two smaller beds for sleepovers, as well as a living room with a flip sofa and a breakfast bar.
Trend Themes
1. Retro-style Dollhouses - Retro-style dollhouses with interactive and customizable features are becoming popular among kids and collectors alike, creating opportunities for traditional toy manufacturers to embrace technology and innovation.
2. Surprise-based Toys - Toys that offer surprise and discovery, such as the LOL OMG House of Surprises, are trending and provide opportunities for toy makers to incorporate more interactive and educational elements into their products.
3. Customizable Dollhouses - Customizable dollhouses that allow kids to decorate and personalize their play space are gaining popularity, presenting opportunities for toy makers to offer more DIY and creative toys for kids.
Industry Implications
1. Toy Manufacturing Industry - The toy manufacturing industry should embrace the trend for interactive, customizable, and surprise-based toys in order to stay competitive and appeal to modern consumers.
2. Interior Design Industry - The interior design industry could tap into the growing demand for retro-style and customizable dollhouses by offering complementary furniture and decor for these miniature play spaces.
3. Education Industry - The education industry could incorporate interactive and customizable dollhouses into early childhood curriculum to promote creativity, spatial awareness, and problem-solving skills.
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