UNO Created a Plastic-Free Card Deck with Shepard Fairey
Laura McQuarrie — August 7, 2021 — Eco
References: instagram & designtaxi
UNO is celebrating a series of artists with special card decks and its latest creation with street artist Shepard Fairey is the first plastic-free card deck of the bunch. Made with sustainable, recycled and recyclable materials, this card game supports the brand's vision to reach the use of "100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030."
On social media, Mattel is giving away 10 signed copies of the plastic-free UNO card decks. Additionally, a donation is being made by UNO to support the ocean protection nonprofit Ocean Conservancy on Fairey's behalf.
The deck from the Artiste Series features a famous work of art by Fairey and a bold street art style. Unlike other decks, this one has no plastic trays or cellophane wrapping and the cards showcase environmentally designed themes.
On social media, Mattel is giving away 10 signed copies of the plastic-free UNO card decks. Additionally, a donation is being made by UNO to support the ocean protection nonprofit Ocean Conservancy on Fairey's behalf.
The deck from the Artiste Series features a famous work of art by Fairey and a bold street art style. Unlike other decks, this one has no plastic trays or cellophane wrapping and the cards showcase environmentally designed themes.
Trend Themes
1. Sustainable Card Games - Creating card decks with sustainable materials and environmentally designed themes for a plastic-free future.
2. Art-inspired Card Games - Partnering with artists to create special edition card decks featuring famous works of art and unique design styles.
3. Social Media Giveaways - Using social media to promote and give away special edition card decks to engage with audiences and increase brand awareness.
Industry Implications
1. Toy and Game Industry - Innovating on traditional card games and incorporating sustainable materials to appeal to eco-conscious consumers.
2. Art Industry - Collaborating with artists to create unique, art-inspired card decks that showcase their works and expand their audience.
3. Marketing and Advertising Industry - Leveraging social media giveaways and partnerships with non-profits to increase brand awareness, engagement, and social responsibility.
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