UNO is celebrating a series of artists with special card decks and its latest creation with street artist Shepard Fairey is the first plastic-free card deck of the bunch. Made with sustainable, recycled and recyclable materials, this card game supports the brand's vision to reach the use of "100% recycled, recyclable or bio-based plastic materials across all products and packaging by 2030."
On social media, Mattel is giving away 10 signed copies of the plastic-free UNO card decks. Additionally, a donation is being made by UNO to support the ocean protection nonprofit Ocean Conservancy on Fairey's behalf.
The deck from the Artiste Series features a famous work of art by Fairey and a bold street art style. Unlike other decks, this one has no plastic trays or cellophane wrapping and the cards showcase environmentally designed themes.
Key Themes Behind This Trend
- Sustainable Card Games
- Creating card decks with sustainable materials and environmentally designed themes for a plastic-free future.
- Art-inspired Card Games
- Partnering with artists to create special edition card decks featuring famous works of art and unique design styles.
- Social Media Giveaways
- Using social media to promote and give away special edition card decks to engage with audiences and increase brand awareness.
Where This Applies
- Toy and Game Industry
- Innovating on traditional card games and incorporating sustainable materials to appeal to eco-conscious consumers.
- Art Industry
- Collaborating with artists to create unique, art-inspired card decks that showcase their works and expand their audience.
- Marketing and Advertising Industry
- Leveraging social media giveaways and partnerships with non-profits to increase brand awareness, engagement, and social responsibility.
