UNO Unveils New Artiste Series Collaboration with Takashi Murakami
Grace Mahas — August 2, 2022 — Life-Stages
References: MattelCreations
UNO, the popular card game by Mattel, recently launched a special edition card game in collaboration with Takashi Murakami. This marks the fourth year of the UNO Artiste Series, which launched in 2019 with artist Jean-Michel Basquiat. The new edition features the work of remarkable Japanese contemporary iconic artist Takashi Murakami for the fifth deck in the brand’s premium UNO Artiste Series.
UNO Artiste Series: Murakami brings Murakami's "Superflat" aesthetic to life with bright, bold colors and smiling flower characters. As the first Murakami collaboration piece to incorporate one of his abstract paintings, the deck incorporates a wide variety of the artist's signature artwork. Moreover, the deck includes four double-sided “Artiste Extra” cards that piece together to create two different poster-sized art pieces.
The UNO Artiste Series: Murakami will be available online starting Friday, August 5th at 9 AM PST.
Image Credit: Mattel
UNO Artiste Series: Murakami brings Murakami's "Superflat" aesthetic to life with bright, bold colors and smiling flower characters. As the first Murakami collaboration piece to incorporate one of his abstract paintings, the deck incorporates a wide variety of the artist's signature artwork. Moreover, the deck includes four double-sided “Artiste Extra” cards that piece together to create two different poster-sized art pieces.
The UNO Artiste Series: Murakami will be available online starting Friday, August 5th at 9 AM PST.
Image Credit: Mattel
Trend Themes
1. Artist Collaborations - There is a growing trend in collaborations between brands and artists, which presents an opportunity for disruption in the art and merchandise industries.
2. Premium Collectibles - The popularity of the UNO Artiste Series and other premium collectible products shows a trend towards consumers seeking unique, high-quality items, creating an opportunity for disruption in the collectible industry.
3. Incorporating Art in Consumer Goods - There is an increasing trend in incorporating art in everyday consumer goods, providing a disruptive opportunity for artists and brands in various industries such as fashion, furniture, and home decor.
Industry Implications
1. Art - The collaboration between brands and artists presents a disruptive opportunity for the art industry, creating new revenue streams and avenues for exposure.
2. Toy and Game - The UNO Artiste Series and similar premium collectibles present a disruption opportunity in the toy and game industry by offering unique and high-quality products to meet consumer demand.
3. Fashion and Merchandise - The trend of incorporating art in consumer goods presents a disruptive opportunity for the fashion and merchandise industry, creating unique items and new revenue streams for artists and brands alike.
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