The August 2022 toys trends list includes new products targeted at various age groups and identities. The toys range from educational toys to puzzles and even safety-focused toys.
The 'JayHaySpray20' is a water sprayer that aims to provide children the same level of fun as a toy water gun, but without the imagery of a gun. With this product, the brand is aiming to change society's relationship with guns, advocating that children should not be shooting one another with water guns, even if they are safe. The company believes that the JayHaySpray20 is a safe, fun alternative.
On the accessibility side, Mattel announced 'Giant UNO,' a reimagining of its iconic card game with oversized cards. These cards make it easier for kids and adults of all ages to see text and descriptions on the cards they are holding. Additionally, the oversized cards add an additional comedic effect to every round of UNO.
- Gen Z (primary audience)
- Gen Alpha (primary audience)
- Millennial (primary audience)
- Gen X (primary audience)
